Robert Half - Carlsbad, CA
posted 26 days ago
Full-time - Mid Level
Carlsbad, CA
Administrative and Support Services
About the position
The Digital Marketing Manager will be responsible for implementing and managing digital marketing strategies that engage various sectors within the entertainment industry. This role requires a deep understanding of digital marketing platforms, lifecycle marketing, and the ability to strategically map user journeys to enhance customer engagement and retention.
Responsibilities
- Initiate and administer advanced digital marketing strategies via platforms such as Meta, Google, Instagram, LinkedIn, and PPC campaigns.
- Harness Salesforce Marketing Cloud's power for orchestrating and overseeing email marketing initiatives, automation protocols, and multi-stage lifecycle paths.
- Measure the effectiveness of digital campaigns, delivering routine reports with insights and concrete steps to enhance lifecycle stage optimization.
- Formulate and implement segmented lifecycle marketing campaigns focusing on customer acquisition, engagement, retention, and re-engagement.
- Keep pace with evolving trends and exemplary practices in lifecycle marketing, particularly in the music product sector.
- Scrutinize digital user patterns to match critical customer lifecycle stages, ensuring content and communication cater to audience segment needs.
- Uphold consistency with the brand's voice, guidelines, and target audience strategies across all digital mediums.
- Strengthen alignment between broader organizational goals and digital marketing initiatives by fostering cross-functional collaboration.
Requirements
- Proficiency in Salesforce Marketing Cloud (SFMC) is essential.
- Demonstrated expertise in PPC (Pay Per Click) and PPC Campaigns.
- Strong understanding of the customer journey and customer lifecycle.
- Experience in Lifecycle Marketing is necessary.
- Excellent communication and interpersonal skills.
- Proven ability to develop and implement effective digital marketing strategies.
- Ability to analyze data and provide evidence-based recommendations.
- Strong knowledge of current digital marketing trends and techniques.
- Excellent project management skills.
- Ability to work in a fast-paced, high-pressure environment.
- Bachelor's degree in Marketing, Business, or related field.
- Previous experience in a similar role is highly desirable.
- Excellent team management skills.
- Strong understanding of SEO principles.
- Excellent written and verbal communication skills.
- Strong organizational and time management skills.
- Willingness to stay updated with the latest industry trends and advancements.
Benefits
- Medical insurance
- Vision insurance
- Dental insurance
- Life insurance
- Disability insurance
- 401(k) plan
