Marketplace Innovations - Saint Louis, MO
posted 2 months ago
The Digital Marketing Manager plays a crucial role in developing, executing, and analyzing digital marketing strategies for MarketPlace's B2B and B2C clients, particularly in the human and pet nutrition and wellness sectors. This position is part of the Media Team and reports directly to the Media Director. The Digital Marketing Manager collaborates closely with brand strategy and creative teams to ensure that digital strategies align with the overall brand objectives. The role requires a comprehensive understanding of the full user journey, which includes various digital channels such as Meta, Google Ads, LinkedIn, SEO, e-commerce, email marketing, and emerging platforms. In this position, the Digital Marketing Manager is responsible for making budgetary recommendations that help clients achieve their marketing goals while considering other marketing objectives. They will develop digital strategies that cover all aspects of the user journey, from awareness and engagement to lead generation, cultivation, and conversion activities. Collaboration is key, as the manager will work with the Media Director, brand strategists, creative directors, writers, developers, and other team members to fully understand client brand strategies and lead discussions about digital strategies with both internal teams and clients. The role also involves executing and optimizing digital marketing campaigns. This includes managing campaign tactics, making bid recommendations, coordinating content, managing budgets, and ensuring that campaign goals are met. The Digital Marketing Manager will track performance against key performance indicators (KPIs) and maintain accountability for campaign outcomes from the initial expectation-setting phase through to end-of-campaign reporting. They will utilize data-driven insights to identify opportunities for more effective goal achievement and will need to understand platform and category benchmarks to establish relevant KPIs. Additionally, the manager must stay proficient in the ever-evolving digital landscape, including new tactics and channels. They will define the creative asset needs for campaigns and communicate these requirements to team members. Establishing and maintaining relationships with digital vendors, including freelancers and influencers, is also a critical aspect of this role.