Digital Marketing Manager

$72,300 - $113,630/Yr

Gale Building Products - Winston-Salem, NC

Full-time - Mid Level

Winston-Salem, NC

Specialty Trade Contractors

About the position

The Digital Marketing Manager for Top of Funnel (TOF) at Liberty Hardware is responsible for expanding the brand's reach and engaging new audiences through innovative digital marketing strategies. This role involves collaboration with cross-functional teams to enhance digital capabilities, manage advertising budgets, and develop content strategies that align with brand objectives. The manager will also oversee social media and influencer management, ensuring a cohesive brand experience across all digital touchpoints.

Responsibilities

• Develop, present, and implement TOF digital advertising strategies in line with company objectives.
• Identify opportunities for growth across core focus areas.
• Stay up-to-date with the latest trends in TOF digital marketing and build capability roadmap specific to company growth objectives.
• Ensure content and segmentation strategies align with brand and channel strategies.
• Partner with advertising agencies on campaign development for top-of-funnel activations.
• Manage TOF advertising budgets effectively, ensuring campaigns stay within allocated budgets while improving results.
• Measure the impact of TOF campaigns on critical metrics by analyzing performance across all marketing funnel stages.
• Develop and maintain calendar(s) for organic social media channels.
• Schedule and deploy content for organic social media via content management platforms like SproutSocial.
• Establish, develop, and manage relationships with influencers and brand ambassadors.
• Build a roadmap for partnership growth and expansion to support evergreen products and new product launches.
• Support negotiations, contracts, and product delivery with content creators.
• Work alongside retail-focused digital marketing managers and other teams to bring TOF consumer-focused campaigns to life.

Requirements

• Minimum 5 years in paid media, social media, and influencer management.
• Minimum 2 years working as a strategic lead with digital agency exposure.
• Proven track record of connecting content strategies to financial business results.
• Deep understanding of running digital marketing campaigns on social media platforms and paid advertising platforms (Meta, Google, Pinterest).
• Strong project management skills with the ability to balance short-term and long-term priorities.
• Experience presenting strategy and results to C-level teams.

Nice-to-haves

• Interest in growing Masco Corporations' digital capabilities both inside and outside of specific role requirements.

Benefits

• Competitive salary range of $72,300.00 - $113,630.00 based on experience and skills.
• Focus on total wellbeing for team members.
• Opportunities for professional development and growth.