Digital Marketing Manager

$60,000 - $75,000/Yr

Rangeline Group - Webster, NY

Full-time - Mid Level

Webster, NY

Machinery Manufacturing

About the position

The Digital Marketing Manager at RangeLine Group is responsible for developing and executing comprehensive digital marketing strategies to enhance the company's online presence and drive customer engagement. This role focuses on various aspects of digital marketing, including PPC, retargeting, email marketing, and social media management, all aimed at supporting the mission of serving farmers effectively.

Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase brand awareness and drive sales.
• Manage and optimize PPC campaigns across platforms like Google Ads and social media.
• Implement retargeting strategies to re-engage potential customers and maximize conversion rates.
• Create and manage email marketing campaigns, including drafting content and analyzing performance metrics.
• Craft compelling copy for various digital channels, ensuring consistency with brand voice and messaging.
• Oversee and grow our social media presence by creating engaging content and interacting with our audience.
• Analyze marketing data to provide insights and recommendations for continuous improvement.
• Collaborate with cross-functional teams to align marketing efforts with business objectives.
• Stay updated on industry trends and emerging digital marketing strategies.

Requirements

• Proven experience in digital marketing, specifically in PPC, retargeting, email marketing, copywriting, and social media.
• Strong analytical skills with a passion for data-driven decision-making.
• Excellent written and verbal communication skills.
• Proficiency with marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software.
• Ability to work collaboratively in a team-oriented, fun-loving environment.
• Self-motivated with a strong desire for personal and professional growth.
• Experience in the agricultural industry is a plus but not required.

Nice-to-haves

• Experience in the agricultural industry.

Benefits

• 401(k)
• Dental insurance
• Opportunities for advancement
• Paid holidays
• Vision insurance