Digital Marketing Manager

Relx - Martinsville, IN

Full-time - Mid Level

Martinsville, IN

10,001+ employees

Management of Companies and Enterprises

About the position

The Digital Marketing Manager at LexisNexis Legal & Professional will play a pivotal role in optimizing our digital channels and campaigns. This position requires a blend of individual initiative and collaborative teamwork to identify, design, implement, measure, and analyze performance metrics for data-driven strategies. The successful candidate will be responsible for achieving demand generation goals that align with our annual revenue targets, thereby contributing to the overall success of the organization. In this role, the Digital Marketing Manager will leverage their previous experience in B2B digital marketing to strategize, refine, scale, and develop a world-class demand generation program. The position offers an opportunity to work with a dynamic team that is committed to advancing the rule of law globally through innovative marketing strategies. The ideal candidate will be a self-starter with a strong foundation in website management, SEO, A/B testing, and data analytics, eager to enhance their skills while collaborating with the Global Marketing Team. As part of the Digital Marketing team, the manager will proactively monitor website performance metrics, manage content updates, and oversee technical SEO efforts. They will also provide ongoing data analysis to generate insights and recommendations, ensuring that the customer journey is optimized across various channels. This role is essential for driving the success of our digital marketing initiatives and making a meaningful impact in the legal and professional sectors.

Responsibilities

• Proactively monitor website performance metrics to identify issues and opportunities, then manage the execution of changes.
• Manage content, template, and page updates for all product pages with development and UX teams.
• Manage technical SEO efforts including on-page improvements, URL structure, architecture, schema, and other components, working with the global web development team.
• Use SEO tools such as BrightEdge and Screaming Frog to research, audit, and act on opportunities to improve keyword rankings while maintaining a positive UX.
• Work with the Content Marketing Manager to streamline implementation of SEO best practices for content assets.
• Partner with the Content Marketing Manager to proactively pitch industry influencers and websites to further amplify content and SEO value via backlinks.
• Provide on-going and ad hoc data analysis to generate insights and recommendations across business and engagement KPIs.
• Own the monthly & quarterly reporting process and escalate negative indicators.
• Proactively monitor and capture insights from core demand generation KPIs.
• Analyze and optimize the customer journey, utilizing a variety of data sources across channels, including ecommerce, organic website, paid media, email.
• Partner with key stakeholders including digital SMEs, campaign managers, product marketing managers, product managers, and sales to communicate insights and recommendations.
• Design, launch, and report on A/B, MVT, and personalization campaigns in tools with the partnership of front-end development team, UX designers and researchers.
• Analyze test results, perform statistical significance testing to communicate lift and confidence intervals for the Primary KPI.
• Sift through secondary metrics and segments to uncover hidden patterns and recommendations for targeting or future testing.
• Generate analytically-sound test ideas based on data deep-dives, experimental design principles, UX/UI research, and behavioral economics.
• Drive the testing backlog creation, prioritization, and roadmap, maintaining a test & learn calendar for transparent communication across internal stakeholders.

Requirements

• Bachelor's degree in marketing
• 3+ years of high-tech B2B Marketing experience, preferably in SaaS, working on a fast-paced, high-performing team.
• Experience with Web content management and A/B Testing
• Proven success in SEO tactics
• Advanced data analysis and reporting skills
• Exceptional critical thinking and problem-solving abilities
• Superior project management and organization skills to execute complex campaigns, while also managing and motivating internal stakeholders to timelines
• Strong relationship, collaboration, and communication skills
• Experience with Salesforce, Pardot, Google Analytics, Fullstory, AB Tasty, Brightedge, Screaming Frog, or SEMrush is a plus.

Nice-to-haves

• Experience in a legal or professional services environment
• Familiarity with digital marketing trends and best practices
• Knowledge of customer journey mapping and optimization techniques

Benefits

• Comprehensive, multi-carrier program for medical, dental and vision benefits
• 401(k) with match and an Employee Share Purchase Plan
• Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
• Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
• Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
• Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
• Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice