Humane Society For Hamilton County - Fishers, IN
posted about 1 month ago
At the Humane Society for Hamilton County, caring for animals isn't just a job - it's our passion. The impact we make is life-changing for the animals in our care and the people who love them. If you would like to spend your workdays with animals in our beautiful new state-of-the-art facility and make a difference, the Digital Marketing Manager position may be the perfect fit for you! The Digital Marketing Manager will be responsible for coordinating all communications in support of events, fundraisers, campaigns, and the day-to-day marketing communications of HSHC. The ideal Digital Marketing Manager candidate has previous experience demonstrating success in social media management, mass communications to an audience of 91,000+ recipients, graphic design with a knowledge of understanding of design principles, and WordPress management. The role involves various responsibilities including content creation and design, where the manager will write, edit, design, and implement communications for social media and print formats to support marketing strategies, fundraising, and events. Graphic design is also a key component, as the manager will design creative materials based on HSHC design principles, including but not limited to events, interior shelter signage, HSHC merchandise, and supportive marketing content. Social media management is crucial, overseeing social media content, creating and maintaining a regular publishing schedule, and promoting content through organic and paid digital advertising. Performance tracking is essential, as the manager will monitor and report content performance across channels, ensuring alignment with HSHC marketing standards, and track key learnings. Staying current with social media best practices and technologies is necessary to maintain industry knowledge. The manager will also need to convey technical subjects clearly and engagingly, draft, proofread, and edit written materials efficiently. Interdepartmental coordination is required to collaborate with shelter departments to fulfill graphic design and social media needs, secure approvals, and execute tasks promptly. Relationship management is important, maintaining professional relationships with internal employees, the public, and volunteers for timely responses to information requests. Project management skills are necessary to handle multiple projects simultaneously and meet tight deadlines. Website management includes creating, maintaining, and updating website content in WordPress, including forms, pages, graphics, URLs, menus, and calendars. SEO and analytics are also part of the role, monitoring website performance with Google Analytics, conducting performance tests, and writing quality content to ensure effective SEO. Additional duties may include performing other assigned tasks as needed.