Digital Marketing Manager

$115,000 - $176,800/Yr

Crawford Thomas - Orlando, FL

Full-time - Mid Level

Remote - Orlando, FL

Administrative and Support Services

About the position

The Digital Marketing Manager will play a crucial role in driving lead generation initiatives and optimizing e-commerce capabilities for a Third-Party Administrator specializing in health insurance. This position requires a proactive and results-driven individual with a strong background in digital marketing strategies, focusing on maximizing ROI through effective campaign management and innovative digital tactics.

Responsibilities

• Manage and optimize relationships with lead generation vendors to ensure high-quality lead flow and maximize ROI.
• Evaluate and onboard new lead generation vendors to diversify lead sources and drive consistent growth.
• Monitor vendor performance, negotiate contracts, and implement strategies to improve lead quality and conversion rates.
• Collaborate with cross-functional teams to integrate marketing strategies into the e-commerce site's architecture and user experience.
• Drive the development and execution of the digital marketing strategy for the e-commerce site, aligning with overall business goals.
• Ensure SEO, SEM, and content marketing best practices are embedded in the site from inception to launch.
• Oversee the creation and optimization of content for the e-commerce site, ensuring alignment with brand messaging and driving conversions.
• Develop and implement a content strategy that enhances user experience, supports SEO goals, and builds brand credibility.
• Design and implement customer acquisition strategies, focusing on building and scaling affiliate marketing programs.
• Identify and partner with high-impact affiliates, negotiate terms, and manage relationships to drive traffic and conversions.
• Continuously optimize affiliate programs through performance analysis and testing.
• Develop and manage strategies to effectively nurture and convert owned leads using email marketing and personalized content.
• Implement and manage lead scoring systems to prioritize and route leads to sales teams or automated nurture campaigns.
• Lead the strategy and execution of SEO and SEM initiatives to increase organic traffic and improve search rankings.
• Utilize marketing automation platforms to create, manage, and optimize lead nurturing workflows and email campaigns.
• Implement and manage advanced analytics tools to track and report on the effectiveness of marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in digital marketing, with a focus on lead generation and e-commerce.
• Solid understanding of SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
• Experience with marketing automation tools (e.g., HubSpot, Marketo) and web analytics tools (e.g., Google Analytics).
• Strong analytical skills and data-driven thinking.
• Excellent communication and interpersonal skills.

Nice-to-haves

• Experience in the insurance industry or with financial services is a plus.
• Certifications in Google Ads, Google Analytics, or similar platforms.

Benefits

• Health, Dental, Vision, and Life insurance
• Voluntary Ancillary Benefits offered
• 401k plan with 4% match
• Paid Time Off
• Paid Holiday Time