Monro Auto Service and Tire Centers - Rochester, NY
posted about 2 months ago
The Digital Marketing Manager at Monro, Inc. is a pivotal role responsible for overseeing all aspects of website management across the various Monro brands. This position entails managing all SEO activities, including content and keyword strategy, on-page and technical SEO, aimed at enhancing the brands' visibility and rankings on major search networks. The Digital Marketing Manager will play a crucial role in developing and implementing a new digital experience and e-commerce platform that focuses on elevating the brands' organic footprint online. This includes collaborating with a web development agency to ensure that SEO best practices are integrated into newly developed code, as well as making recommendations for changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords. In addition to website management, the Digital Marketing Manager will lead and collaborate with the marketing team to identify and execute tests, collecting and analyzing data to inform the e-commerce and SEO strategy. This role also involves tracking, reporting, and analyzing website analytics, providing insightful recommendations to leadership, and managing vendor partner engagement. The manager will drive continued innovation and best practice implementation, sharing ideas and knowledge with the marketing team, and will oversee the SEO calendar to align with corporate goals and marketing planning. Staying current with industry and competitive trends is essential, as is developing product knowledge within the market to optimize marketing strategies effectively. The Digital Marketing Manager will manage a team and operate under the general direction of the Director of Marketing, ensuring that all digital marketing initiatives align with the company's overall objectives and contribute to a five-star guest experience.