Digital Marketing Manager

$65,000 - $95,000/Yr

Allstate Insurance Agency - Joseph Shahrour - Irvine, CA

Full-time - Mid Level

Irvine, CA

About the position

The Digital Marketing Manager at Allstate Insurance Agency is responsible for leading digital marketing initiatives and developing comprehensive strategies to enhance the agency's online presence. This role requires a blend of strategic thinking and hands-on technical expertise to manage multi-channel digital campaigns effectively.

Responsibilities

• Develop and execute comprehensive digital marketing strategies
• Build and manage campaigns across Google, Meta, and TikTok platforms
• Lead web development projects using WordPress
• Create and optimize landing pages for maximum conversion
• Manage substantial marketing budgets across multiple platforms
• Conduct A/B testing and implement data-driven optimizations
• Provide strategic recommendations based on performance analytics

Requirements

• Minimum 3 years of hands-on experience as a Media Buyer
• Proven success building campaigns from scratch on Google, Meta, and TikTok
• Advanced knowledge of WordPress and web development
• Strong technical background in HTML, CSS, and basic JavaScript
• Experience with conversion tracking implementation
• Demonstrated success managing large advertising budgets
• Advanced analytics and reporting capabilities

Nice-to-haves

• Google Ads & Analytics certification
• Meta Business Suite expertise
• TikTok Ads Manager proficiency
• Landing page design and optimization
• Conversion tracking setup and management

Benefits

• Bonus based on performance
• Flexible schedule
• Health insurance
• Opportunity for advancement
• Paid time off