Digital Marketing Manager

About the position

Join Financial Advisor Services (FAS) Marketing as a Digital Marketing Manager. In this role, you'll play an integral role in developing and leading audience-based strategies into market to meet advisor needs with the right message at the right time. FAS Marketing is at the forefront of our desire to deliver exceptional client experiences for financial advisors. Do you love collaborating with cross-functional teams? Do you love the ever-changing landscape of digital marketing? Do you want to help deliver marketing strategies to drive outcomes for our clients and our business? If yes, then this position is for you!

Responsibilities

• Partner closely with your aligned pod, engagement strategist, functional area experts, and our media and creative teams to help develop and launch integrated, omni-channel experiences to financial advisors.
• Develop and deploy trigger-based journeys in Marketo.
• Develop the test and learn approach for digital channels and share learnings with the pods and broader digital marketing team to better position future content and digital marketing tactics.
• Co-manage our channel level marketing calendars with fellow digital marketing managers.
• Partner with functional area experts to vision, design, and implement digital and non-digital solutions including campaign landing pages, email templates, social media posts, direct mail, and other deliverables.
• Conduct email deployment process including QA and review.
• Partner with data analysts to provide insight on campaign performance.
• Stay current on existing and emerging digital channels and digital marketing technologies.
• Serve as the digital marketing expert to our marketing pods-providing strategic recommendations across all channels including web, email, social media, and paid channels.
• Develop, implement, and monitor execution of digital marketing tactics, ensuring that all content complies with SEO, UX, and digital marketing best practices and guidelines.
• Ensure digital marketing activities are aligned with the overall FAS department strategy and goals.
• Assist with defining the appropriate success and effectiveness of digital marketing initiatives and provide in-depth reviews of digital marketing effectiveness in collaboration with our data analysts.
• Build and maintain effective relationships with various internal and external parties including product owners, business and marketing leaders, and key decision makers internally.
• Collaborate with data analysts to properly structure and measure channel level experimentation strategies and campaigns.
• Partner with your fellow digital marketing managers to continuously enhance best practices and identify opportunities for experimentation.
• Educate Marketing pods on best practices in integrated marketing and continuously bring in outside perspectives on industry changes.

Requirements

• Undergraduate degree in Marketing or equivalent experience
• Minimum five years related work experience
• Experience with Marketo
• Marketing automation experience required
• Demonstrates strong persuasion and influence skills
• Demonstrated experience in building and executing A/B testing and experimentation
• Drives innovation and thinks creatively to set and implement a strategy
• Demonstrates a strong collaborative work style

Benefits

• Relocation assistance is available for this role