Digital Marketing Manager

$60,000 - $65,000/Yr

The News Literacy Project - Washington, DC

Full-time - Mid Level

Washington, DC

Educational Services

About the position

The News Literacy Project (NLP) is seeking a Digital Marketing Manager to join our team in Washington, DC. This newly created position is pivotal in shaping our digital marketing strategy and will play a critical role in the marketing vertical by providing technical expertise to power and inform NLP's marketing campaigns. The Digital Marketing Manager will work closely with the Director of Social Media, the Senior Director of Marketing, and the marketing associate to implement and optimize digital marketing and advertising campaigns across various channels, including social media and email. This role is ideal for a motivated individual pursuing a career in digital marketing, data analysis, or digital advertising, particularly within a nonprofit or educational organization. In this position, you will be responsible for designing, coding, scheduling, and analyzing results of paid ad campaigns on platforms such as Facebook, Instagram, and YouTube. You will assist with the production and analysis of digital marketing via display and programmatic ads, develop and manage a cohesive strategy for optimizing Google Ads campaigns, and analyze and report on the performance of digital marketing campaigns across channels. Additionally, you will research and recommend new data-driven approaches to engage with target audiences and provide backup support for social media management when the Director of Social Media is unavailable. The successful candidate will have a genuine interest in supporting NLP's mission, exceptional skills in digital marketing and data analysis, meticulous attention to detail, and a strong work ethic. This position directly impacts thousands of students across the country and is crucial in achieving our organizational strategy.

Responsibilities

• Design, code, schedule and analyze results of paid ad campaigns on social media platforms such as Facebook, Instagram, and YouTube.
• Assist with production and analysis of digital marketing via display and programmatic ads.
• Develop and manage a cohesive strategy for optimizing Google Ads campaigns.
• Assist with building, testing, scheduling and deployment of responsive targeted emails and automated email series.
• Analyze and report on performance of digital marketing campaigns across channels such as social media and email.
• Research and recommend new data-driven approaches to reaching and engaging with target audiences.
• Provide backup support for the management of social media channels while the Director of Social Media is away.
• Perform other technical and/or administrative duties as assigned.

Requirements

• Bachelor's degree or equivalent experience.
• At least three years of experience managing digital marketing campaigns, social media and/or brand marketing.
• Exceptional research and analytical skills.
• Excellent time management and organizational skills.
• Proficient with Google Workspace, including Google Analytics and Google Ads.
• Proficient with social media platforms, networks and advertising management systems.
• Strong understanding of CRMs, preferably Every Action.
• Excellent grasp of Search Engine Optimization (SEO).
• Experience with Microsoft Word, Excel and Notion.
• Comfortable moving from big-picture strategy to tactical implementation.
• Comfortable working collaboratively as well as independently in a fast-paced remote environment.

Nice-to-haves

• Experience in nonprofit or educational organizations.
• Familiarity with A/B testing methodologies.
• Strong communication skills.

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Potential annual bonus of up to 10% for exceptional performance.