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The Upper Deck Company - Carlsbad, CA
posted 3 days ago
About the position
This is the ideal position for someone who has a passion for sports and/or entertainment and loves both the creative and strategic sides of marketing. This position will be accountable for conducting brand campaigns as well as digital marketing efforts to reach new demographics and develop new collectors. The right candidate will have proven digital marketing experience including proficiency in digital metrics and measurements. The position is a full-time, in-house position based on the company's headquarters in Carlsbad.
Responsibilities
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
- Develop brand campaigns, evergreen product campaigns, event pre-promotion and educations and awareness campaigns.
- Identify trends and insights, and optimize spend and performance based on the insights, including A/B testing.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Work closely with product and marketing coordinators to create campaigns and excitement.
- Collaborate with Social & Content Marketing manager to develop content for paid campaigns and boost successful organic social content.
- Develop website strategy and customer journey.
- Plan, manage and deliver content for the website.
- Maintain website information to ensure it is up-to-date and correct.
- Develop email marketing strategy, content and coordination including database growth, lead generation, and automated campaigns.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) specifically including Google Analytics reporting.
Requirements
- Bachelor's Degree with emphasis in Marketing or related field or equivalent experience.
- Expert knowledge of current social media platforms and trends.
- Proven experience in copywriting, content planning and creation.
- Expert knowledge in all relevant social media platforms including Facebook, Twitter, Instagram, YouTube, LinkedIn, TikTok, Discord, etc.
- Experience working within website Content Management System.
- Experience developing email marketing and CRM strategy.
- Budget Management experience.
- Excellent knowledge of Google Analytics and reporting on marketing initiatives.
- Knowledge of best practices using Reels, Stories, Live, etc.
- In-depth understanding of digital marketing trends and pop culture.
- Creative eye for copy, video and design, and experience working with designers.
- Excellent planning, organization, and workflow management skills.
- Intelligent, organized and motivated self-starter who can work independently.
- Excellent oral and written communication skills.
- Ability to work in a fast-paced environment, multi-task and manage deadlines.
- Familiarity with licensed collectibles, trading cards and/or games a plus.
- Strong ability to lead and work within teams.
- Must be responsible, dependable and ethical.
Nice-to-haves
- Familiarity with licensed collectibles, trading cards and/or games.
