Digital Marketing Manager

healthybaby - New York, NY

Full-time - Mid Level

New York, NY

51-100 employees

About the position

The Digital Marketing Manager will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive traffic, and increase conversions. This role involves overseeing various digital channels, including social media, email marketing, SEO, and PPC campaigns, while collaborating with cross-functional teams to ensure alignment with overall business objectives.

Responsibilities

• Develop and implement digital marketing strategies to increase brand awareness and drive traffic.
• Manage and optimize PPC campaigns across various platforms.
• Oversee social media marketing efforts and engage with the online community.
• Analyze website traffic and user behavior to improve conversion rates.
• Collaborate with the content team to create engaging and relevant content for digital channels.
• Monitor and report on the performance of digital marketing campaigns and adjust strategies as needed.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 3-5 years of experience in digital marketing or a similar role.
• Strong understanding of SEO, PPC, and social media marketing.
• Proficiency in analytics tools such as Google Analytics and social media insights.
• Excellent communication and project management skills.

Nice-to-haves

• Experience with email marketing platforms like Mailchimp or HubSpot.
• Familiarity with graphic design tools such as Adobe Creative Suite.
• Knowledge of HTML/CSS for basic website updates.

Benefits

• Health insurance coverage
• 401k retirement plan
• Paid time off and holidays
• Professional development opportunities