Digital Marketing Manager

Associated Bank - Green Bay, WI

Full-time - Mid Level

Green Bay, WI

Credit Intermediation and Related Activities

About the position

The Digital Marketing Manager at Associated Bank is responsible for developing, managing, and executing digital marketing strategies for both business-to-business and business-to-consumer lines of business. This role involves collaboration with various teams to ensure that digital marketing efforts align with overall marketing activities and business objectives. The manager will also analyze performance metrics and present results to stakeholders, while staying updated on the latest digital marketing trends.

Responsibilities

• Assist in the development and execution of digital marketing plans and tactics for various lines of business.
• Serve as a liaison between marketing and digital/social teams to ensure coordinated efforts.
• Manage the execution of tactical digital marketing and social media plans in support of annual business objectives.
• Produce analytics dashboards and manage reporting processes for digital marketing campaigns.
• Create and deploy digital marketing strategies to support customer acquisition and brand awareness.
• Analyze customer/client data to provide strategic insights and market opportunities.
• Manage daily execution of digital components of marketing programs and campaigns.
• Lead projects to improve digital marketing success rates and expand digital marketing reach.
• Identify and manage external vendor relationships for digital features and functionality.
• Stay updated with changes in digital and social media marketing practices.

Requirements

• Bachelor's Degree in Marketing or Communications or equivalent experience.
• 7-10 years of experience in marketing or advertising, with a focus on digital and social media marketing.
• 4-7 years of experience with digital technologies, website management, and e-commerce solutions.

Nice-to-haves

• Experience with content marketing, digital advertising, SEO, PPC, and web analytics.
• Familiarity with content management systems and user experience testing.

Benefits

• Retirement savings including 401(k) and Pension plans.
• Paid time off to volunteer in the community.
• Opportunities to connect through diversity-focused Colleague Resource Groups.
• Competitive salaries with professional development opportunities.
• Bonus benefits including well-being programs, parental leave, and an employee stock purchase plan.