Digital Marketing Manager

Unclassified - Philadelphia, PA

Full-time - Mid Level

Philadelphia, PA

About the position

The Digital Marketing Manager will oversee the design, development, and execution of B2C marketing campaigns for the client's Clinical Solutions products. This role requires expertise in interactive marketing and campaign automation, with a focus on collaboration with product marketing managers to optimize digital campaigns using the Adobe Campaign platform.

Responsibilities

• Manage three direct reports
• Consult with product marketing managers to understand overall business objectives and identify campaign requirements and success metrics
• Lead the development and deployment of campaigns, interfacing between marketing team, vendors, and agencies to identify, understand, and communicate key deliverables, technical specifications, production, and reporting requirements for all campaign components
• Gather, maintain, and track creative assets
• QA all creative executions prior to launch
• Monitor and troubleshoot campaign creative post-launch
• Communicate key campaign milestones, progress/delivery status and manage expectations
• Identify potential delivery risks and communicate/propose solutions
• Perform technical development tasks, including creating/editing HTML and CSS templates
• QC customer targeting and list segmentation
• Manage overall campaign delivery schedule based on key dates
• Stay current with new media technology, trends in B2C email marketing and emerging media

Requirements

• Undergraduate degree in marketing, business, IT, mathematics, or other related subject area
• 3-5 years of work experience in a digital marketing, online marketing, interactive marketing or eChannel marketing role
• Technical experience with marketing automation tools (Adobe Campaign, Pardot, Marketo, etc.), CRM systems (SalesForce, Siebel, etc.), and analytics tools (Google Analytics, Omniture, etc.)
• Experience in delivering complex automated campaigns in support of product launches and customer relationship building
• Strong time-management and project prioritization skills, with a track record of delivering complex programs on time
• Excellent oral and written communication skills with emphasis on collaboration and project management