Digital Marketing Manager

$85,000 - $125,000/Yr

Unclassified - New York, NY

Full-time - Mid Level

New York, NY

About the position

Westfield Specialty is looking for a Digital Marketing Manager to enhance brand awareness and identify new marketing opportunities. This role involves managing digital marketing and SEO activities, utilizing digital assets to create effective marketing strategies aimed at increasing conversion rates and ROI. The ideal candidate will demonstrate innovative thinking, a commitment to customer experience, and a proactive approach to digital marketing.

Responsibilities

• Establish and execute a digital marketing strategy to distribute content, including email marketing campaigns, website updates, and social media management, predominantly on LinkedIn.
• Create and manage content for Westfield Specialty's social media, emails, and other digital communications.
• Collaborate with a team of marketers and stakeholders to maintain the company's digital presence.
• Ensure consistent brand messaging across all social channels.
• Identify, analyze, and measure trends and content to assess campaign performance.
• Create and maintain an editorial calendar for targeted content delivery.
• Update global, externally-facing web content and internal intranet platform.
• Optimize global initiatives and campaigns using omnichannel marketing.
• Research and implement new marketing strategies, including testing new digital channels and tools.
• Stay updated on the latest social media trends and incorporate them into marketing campaigns.
• Prepare monthly reports and analytics on content performance and trends.

Requirements

• Bachelor's Degree in marketing, advertising, or a related field.
• Minimum of 5 years of experience in digital marketing or a related field.
• Experience with managing Marketing Automation Tools (e.g., Marketing Cloud, Pardot, Hubspot, Eloqua, Watson, or Marketo) in a B2B environment.
• Experience managing digital marketing and SEO activities, including link building and content strategy.
• Proficiency in Microsoft Suite (PowerPoint, Word, Excel); knowledge of Smartsheet is a plus.
• Experience in setting successful digital marketing strategy goals.
• Attention to detail and ability to meet service level agreements.
• Experience in maintaining a global evergreen library of social media content.
• Experience in scaling social media strategies across platforms.
• Experience in setting and achieving employee advocacy strategies in a B2B context.

Nice-to-haves

• Experience with Content Management Systems (CMS).
• Detail-oriented, organized self-starter who thrives in a distributed team environment.
• Excellent writing and communication skills.
• Willingness to learn new skills as required by the role.
• Experience with LinkedIn marketing in the B2B space, including advertising and employee advocacy.
• Experience with Oktopost is a plus.
• Knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator) and Canva is a plus.

Benefits

• Full-time position eligible for benefits and discretionary bonus pay.