Digital Marketing Manager

Motorola Solutions - Charlotte, NC

Full-time - Mid Level

Charlotte, NC

Computer and Electronic Product Manufacturing

About the position

The Digital Marketing Manager at Motorola Solutions will play a crucial role in driving demand for the Digital Recognition Network (DRN), which includes the MVTRAC and Secure Collateral Management (SCM) brands. This position focuses on developing and implementing lead-generation strategies that align with sales goals and overall business objectives, ensuring the effective execution of integrated marketing campaigns across various channels.

Responsibilities

• Establish and nurture partnerships with national and state associations, media outlets, and subject matter experts to expand our reach and influence
• Develop and execute demand-generation strategies to drive leads and grow the sales pipeline across digital and traditional channels
• Create and manage integrated marketing campaigns across various channels including email, social media, content marketing, PPC, SEO, and events
• Analyze and report on campaign performance, providing actionable insights to optimize future initiatives
• Enhance marketing funnels to improve conversion rates and drive revenue growth
• Collaborate closely with the sales team to align on goals, ensuring seamless execution and achievement of business objectives
• Manage assigned budgets effectively, ensuring resources are allocated efficiently to maximize impact

Requirements

• Bachelor's degree in marketing, business, or a related field
• 3+ years of experience in demand generation, digital marketing, or a similar role
• Google Ads certification
• Proven experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce)
• Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, Tableau)
• Experience in the financial services technology or automotive recovery sectors a plus
• Knowledge of SEO, PPC, and content marketing best practices

Nice-to-haves

• Experience with ABM (Account-Based Marketing) strategies and tools a plus
• Certification in Google Ads, Salesforce, or similar platforms

Benefits

• Incentive Bonus Plans
• Medical, Dental, Vision benefits
• 401K with Company Match
• 10 Paid Holidays
• Generous Paid Time Off Packages
• Employee Stock Purchase Plan
• Paid Parental & Family Leave