Digital Marketing Manager

$141,000 - $198,000/Yr

NetApp - Boulder, CO

Full-time - Mid Level

Boulder, CO

Computer and Electronic Product Manufacturing

About the position

The Digital Inbound Marketing Manager/SEO and LLMO Specialist is responsible for enhancing the search performance of netapp.com through strategic analysis and optimization. This role involves collaboration with various revenue teams to implement growth strategies, focusing on both traditional and AI-powered search engines. The ideal candidate will leverage SEO and AI best practices to improve site structure, conduct keyword research, and optimize content, aiming to create a high-performing website that effectively educates users and ranks well in search results.

Responsibilities

• Outline and communicate structural page improvements to revenue teams
• Identify powerful keywords and technologies for driving valuable traffic to netapp.com pages and improve SERP performance
• Utilize AI and LLMO resources to support SEO strategies and track their success
• Stay up-to-date with SEO/LLMO best practices and regularly audit the storage-space ecosystem for content, technical, and on-page opportunities
• Collaborate with stakeholders and educate them on best practices and current strategies
• Utilize tools like Adobe Analytics, Google Search Console, Ahrefs, SEMrush, and AI content resources

Requirements

• 8+ years of experience in successfully developing and executing organic SEO campaigns in the B2B space
• Interest and experience in creating performant content for LLMs, including Google Gemini and Perplexity AI
• A thorough understanding of search engine algorithms and ranking methods with a willingness to communicate these with stakeholders
• Experience with SEO industry programs, such as Google Analytics and Ahrefs
• Strategic knowledge of keyword research best practices and the 'think-on-your-feet' ability to change strategies 'live'
• Comfortable analyzing high volumes of data on a daily basis
• Experience with other aspects of marketing, such as content creation or social media marketing is a plus

Benefits

• Health Insurance
• Life Insurance
• Retirement or Pension Plans
• Paid Time Off (PTO)
• Various Leave options
• Performance-Based Incentives
• Employee stock purchase plan
• Restricted stocks (RSUs)