John Wiley & Sons
posted about 2 months ago
This is a unique opportunity for a dynamic and results-driven Digital Marketing Campaign Manager to join our Courseware Marketing Team and take charge of developing, executing, and overseeing digital marketing campaigns that generate high-quality leads, build awareness, and increase engagement. In this tactical role, the Digital Marketing Campaign Manager will collaborate closely with our Marketing Managers and other stakeholders to create and implement campaigns across multiple platforms and channels that resonate with our target audience throughout its customer journey. Excellent communication, storytelling, presentation, planning, and project management skills are crucial. This position collaborates closely with Field Marketing, Product Marketing, Content Marketing, Design, and Sales colleagues to execute digital campaigns for zyBooks' courseware products.