Sony Music - Los Angeles, CA
posted 1 day ago
About the position
The Digital Marketing Manager for Ceremony of Roses (COR) is responsible for establishing and implementing marketing strategies and campaigns for a roster of clients. As a vital member of our digital and eCommerce team, your role is to enhance our creative output and marketing efforts, ultimately boosting artist visibility and maximizing campaign return on investment (ROI). Your duties will include launching our marketing operations and shaping our content creation processes for our clients. The ideal candidate will have a robust background in digital marketing, encompassing campaign planning, both paid and organic social media strategies, e-commerce marketing, and data analysis. An understanding of best practices across various platforms and channels is essential to craft comprehensive digital marketing campaigns tailored to the specific KPIs of each artist. We expect you to be a self-starter who appreciates the delicate interplay between exceptional creative work, campaign planning, and precise targeting. Your ability to brief and oversee the creative process is crucial in producing content that drives merchandise conversion. Your competencies should span both creative and analytics, allowing you to thrive in a test-and-learn environment.
Responsibilities
- Lead the campaign planning and execution process for Ceremony of Roses client list.
- Own and manage our clients email strategy across all four types of email marketing.
- Develop targeted email campaigns to drive awareness and sales.
- Analyze email campaign metrics to identify trends and make data-driven improvements.
- Establish and manage strategic paid marketing campaigns.
- Continuously monitor and analyze campaign performance to optimize ad targeting, placements, bidding strategies, and creative elements.
- Conduct A/B testing to enhance the effectiveness of the campaigns and improve conversion rates on paid media channels.
- Collaborate with our internal design team and selected freelance creatives to produce 'social-first' assets.
- Utilize data analytics and audience insights to pinpoint target demographics, interests, and behaviors.
- Compile and communicate results and best practices to the business.
Requirements
- Minimum of 3 years of experience in digital marketing, with a focus on email marketing and paid advertising.
- Strong understanding of SEO, SEM, and social media marketing best practices.
- Proven track record of driving online sales and generating leads.
- Excellent analytical and problem-solving skills.
- Strong communication and interpersonal skills.
- Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot) and analytics tools (e.g., Google Analytics).
- Experience managing freelance designers and external vendors.
- Knowledge of graphic design principles and tools (e.g., Adobe Photoshop, Illustrator).
Benefits
- Inclusive, collaborative and global community.
- Modern office environment designed to foster productivity, creativity, and teamwork.
- Comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching.
- Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources.
- Industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers.
- Programs for loved ones with developmental disabilities and neurodiversity.
- Subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans.
- Investment in professional growth and development.
- Time off for a winter recess.
