Digital Marketing Manager

$65,000 - $75,000/Yr

BH Printing Services - Dania Beach, FL

Full-time - Mid Level

Dania Beach, FL

About the position

The Digital Marketing Manager at BH Printing Services is responsible for developing and implementing digital marketing strategies to enhance the company's online presence and drive customer engagement. This role requires a combination of creative marketing strategies and data-driven decision-making, with a strong focus on platforms such as Meta (Facebook and Instagram) and Google Ads. The manager will utilize advanced Excel skills to track performance, analyze data, manage budgets, and report on key metrics, contributing to the overall business growth.

Responsibilities

• Develop, execute, and optimize digital marketing campaigns across Meta, Google Ads, and other platforms.
• Use advanced Excel skills for campaign tracking, data analysis, budget management, and performance reporting.
• Conduct thorough audience research and segmentation to improve targeting and ROI.
• Collaborate with the creative team to design impactful ad content and marketing strategies.
• Monitor and adjust campaigns based on performance data, ensuring optimal budget utilization.
• Stay up-to-date on digital marketing trends, platform updates, and best practices.
• Present data-driven insights and performance reports to management with recommendations for improvement.

Requirements

• Proven experience managing digital marketing campaigns on Meta (Facebook Instagram), Google Ads, and other online platforms.
• Expert-level proficiency in Excel, including advanced formulas, pivot tables, data visualization, and budget tracking.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Experience with A/B testing, audience segmentation, and performance optimization.
• Excellent communication and project management skills.
• Creative problem-solving abilities and attention to detail.

Benefits

• Competitive salary with growth opportunities.
• Collaborative, innovative, and supportive work environment.
• Opportunity to lead digital marketing efforts and have a direct impact on business success.