Digital Marketing Manager

Mettler Toledo - Columbia, MD

Full-time - Mid Level

Columbia, MD

Machinery Manufacturing

About the position

The Digital Marketing Manager at METTLER TOLEDO is responsible for developing, implementing, and analyzing global online marketing strategies for the AutoChem division. This role involves managing the AutoChem presence on the corporate website, optimizing content for search engines, and collaborating with various teams to enhance eMarketing results. The position requires strong analytical skills and experience in digital marketing metrics, ensuring effective execution of email marketing programs and budget management.

Responsibilities

• Manage the AutoChem presence on the corporate Mettler Toledo website using Adobe Experience Manager (AEM).
• Develop and implement a strategy for Search Engine Optimization (SEO).
• Manage the AutoChem web content translation process with an external translation agency.
• Act as the primary liaison between AutoChem and the corporate eTeam, Web Development Team, and Lab Division eMarketing.
• Regularly report, present, and collaborate with business area marketing managers on recommendations to improve eMarketing results using various analytics tools and Microsoft Excel.
• Ensure Email Marketing programs are executing successfully by collaborating with various stakeholders.
• Supervise eMarketing budget, analyze activities and costs, and assess return on investment of various eMarketing programs.

Requirements

• Bachelor's degree in marketing, business, chemistry, life sciences, or related field.
• 3-5 years of experience with content management.
• Experience using a website Content Management System (CMS), Adobe Experience Manager (AEM), and Adobe Analytics.
• Understanding of lead generation.
• Strong reporting and analytics background for digital marketing metrics.
• Familiarity with SEO, SEA, and PPC.

Benefits

• Medical, dental and vision care coverage
• 401(k) savings plan with company matching
• Tuition reimbursement
• Parental and caregiver leave programs
• Paid time off
• Flexible spending
• Short-and long-term disability
• Basic life insurance
• Business travel insurance
• Employee Assistance Program
• Domestic partner benefits