Digital Marketing Manager

$50,000 - $60,000/Yr

San Marino Cafe & Marketplace - San Marino, CA

Full-time - Mid Level

San Marino, CA

1-10 employees

Food Services and Drinking Places

About the position

The Digital Marketing Manager at San Marino Cafe & Marketplace is responsible for overseeing and implementing digital marketing strategies, including email marketing, social media, and website management. This role is crucial for enhancing customer engagement and retention through effective CRM strategies and content creation, ultimately contributing to the growth and recognition of the brand in the hospitality industry.

Responsibilities

• Develop and implement CRM strategies to improve customer engagement, retention, and loyalty.
• Create personalized email marketing campaigns based on customer data and insights.
• Create eye-catching posts, engaging reels, and compelling stories to enhance our online presence.
• Capture high-quality photos and videos that showcase our restaurant experience.
• Create and implement a lead generation strategy.
• Analyze guest data to understand preferences and trends, and use these insights to refine marketing strategies and improve guest experiences.
• Track and measure campaign performance, adjusting tactics based on key metrics like open rates, click-through rates, and conversion rates.
• Stay updated on the latest hospitality technology trends and innovations to keep CRM strategy current.
• Work closely with our website, delivery app, social media platforms to ensure objectives and strategies are clearly communicated and aligned.
• Own and report on Google Analytics platforms.
• Report on website, email and social campaign performance, incorporating external actions into reports.
• Develop specific campaigns to create and maintain high levels of customer interaction; social posts, email marketing.
• Support the website user experience evolving it to adapt to the guest experience.
• Leverage SEO across all brands.

Requirements

• 3 years of experience in digital marketing, particularly in email marketing and social media strategy.
• Proven results in developing and implementing successful marketing strategies.
• Strong understanding of SEO and its application in digital marketing.
• Experience in the restaurant industry is preferred.

Benefits

• Competitive Salary
• Paid Time Off
• Free Meals