DIGITAL MARKETING MANAGER

$75,000 - $85,000/Yr

Compass Group - Charlotte, NC

Full-time - Mid Level

Charlotte, NC

10,001+ employees

Merchant Wholesalers, Nondurable Goods

About the position

The Digital Marketing Manager at Eurest is a dynamic and creative role focused on enhancing the brand's digital presence across various platforms. This position is crucial for driving engagement and participation within operations by curating compelling content and ensuring brand consistency. The manager will collaborate with marketing, culinary, and operations teams to develop strategies that improve the guest experience and increase sales through optimized digital touchpoints, including social media and mobile applications.

Responsibilities

• Direct oversight and management of 15-25 Instagram accounts, ensuring all content aligns with brand standards and voice.
• Develop, implement and oversee long-term digital marketing campaigns and short-term advertising tactics through digital platforms.
• Support cafés with content creation, including providing guidance on photography, copy, and storytelling to enhance guest engagement.
• Establish and execute a digital marketing strategy to distribute content.
• Monitor and ensure compliance with brand guidelines across all social media content.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Provide training and resources to café operators on brand compliance and effective digital marketing practices.
• Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns.
• Collaborate with the marketing team to brainstorm new and innovative growth strategies.
• Develop and monitor campaign budgets.
• Collect and analyze mobile app data to identify trends, friction points and recommend innovative service focused strategies to facilitate optimal app experience, increasing guest satisfaction and boosting sales.
• Act as a liaison between operators and leadership teams to streamline digital initiatives and campaigns.
• Create and conduct trainings on additional tech-focused equipment in the business.

Requirements

• BS/MS degree in marketing or a related field
• Proven working experience in social media management and/or digital marketing
• Understanding of website analytics tools, such as Google Analytics
• Social media savvy, with a passion for lightweight content creation and staying on top of trends
• Strong sense of creativity, imagination, and innovation
• Excellent communication skills, both verbal and written
• Excellent interpersonal skills, with the ability to collaborate with other marketing teams and present to large groups
• In-depth knowledge of various social media platforms and best practices
• Ability to analyze consumer metrics, reports, and trends
• Strong project management and managerial skills
• Knowledge of merchandising and promotions in a corporate setting
• Proficient computer skills and knowledge of MS Office including Word, Excel, PowerPoint, Outlook
• Experience in mobile app marketing and customer journey optimization is a plus
• Proficiency with point-of-sale systems is a plus

Nice-to-haves

• Experience in mobile app marketing and customer journey optimization
• Proficiency with point-of-sale systems

Benefits

• Commuter assistance
• Dental insurance
• Disability insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance