Digital Marketing Manager

$105,000 - $154,000/Yr

Eaton Corporation - Coraopolis, PA

Full-time - Mid Level

Coraopolis, PA

5,001-10,000 employees

Electrical Equipment, Appliance, and Component Manufacturing

About the position

The Digital Marketing Manager at Eaton is a strategic role within the Marketing Communications team, focusing on leveraging digital customer touchpoints to enhance user experience and drive engagement with the brand. This position involves developing and executing digital marketing strategies that align with commercial growth goals, utilizing various digital channels to build awareness, generate demand, and nurture leads. The role requires collaboration with cross-functional teams to optimize marketing efforts and ensure compliance with privacy laws while maintaining brand standards.

Responsibilities

• Collaborate with product and field MarCom teams to develop digital marketing strategies aligned with commercial growth goals.
• Understand the buyer's journey, personas, and pain points to inform marketing strategies.
• Recommend effective digital marketing mix including web, email, paid media, organic social, video, and webinars.
• Work with the global CoE to implement effective SEO strategies and page design.
• Establish a lead scoring model to identify marketing qualified leads (MQLs).
• Monitor and assess the performance of digital marketing initiatives, reporting key findings and making recommendations for improvement.
• Leverage Adobe Target for testing and personalization of digital content.
• Ensure compliance with privacy laws regarding personally identifiable information (PII).
• Enhance user experience on Eaton.com and MyEaton using Adobe Experience Manager (AEM).
• Drive consistent use of enterprise taxonomies across all systems.
• Utilize marketing technology tools to increase efficiencies and results.
• Stay updated on digital trends and share knowledge with the team.

Requirements

• Bachelor's degree from an accredited institution.
• Minimum 10 years' experience in digital marketing strategy, execution, and analytics.

Nice-to-haves

• Digital marketing expertise including SEO, analytics, lead generation, and account-based marketing.
• Experience with marketing technology tools.
• Knowledge of electrical products, markets, and channels.
• Aptitude for analyzing digital marketing data.

Benefits

• Health insurance
• Retirement plan