Digital Marketing Manager

$90,000 - $120,000/Yr

Toms - Culver City, CA

Full-time - Mid Level

Remote - Culver City, CA

Real Estate

About the position

The Digital Marketing Manager (CRM & Loyalty) at TOMS plays a crucial role in enhancing the eCommerce business by leading the planning, execution, and analysis of CRM and loyalty marketing strategies. This position is responsible for managing all aspects of CRM messaging, including email, SMS, and push notifications, while collaborating with various internal teams to ensure effective campaign execution. The ideal candidate thrives in a dynamic environment and is adept at multitasking to meet the demands of a busy direct-to-consumer business.

Responsibilities

• Lead the planning, testing, scheduling, and coding of ongoing and triggered CRM messaging.
• Manage the team responsible for designing, building, testing, and launching CRM and loyalty messaging.
• Coordinate content in partnership with cross-functional internal teams.
• Plan and implement segmentation and testing strategies for CRM campaigns.
• Own reporting and tracking results of CRM and loyalty campaigns using ESP and web analytics.
• Implement A/B testing strategies for audience segmentation and messaging.
• Collaborate with creative teams to ensure the success of campaign assets.

Requirements

• 3-5 years of experience with CRM (email, SMS, push) and loyalty marketing platforms, preferably in fashion/retail.
• Proficient in HTML coding, including for mobile devices.
• Proficient in email and SMS design using tools like Photoshop and Figma.
• Experience with ESPs, preferably Listrak.
• Ability to multitask in a fast-paced environment and demonstrate initiative.
• Proficiency in MS Office (Excel, Word, Outlook).
• Experience with web analytics, preferably Google Analytics.

Nice-to-haves

• Experience in the fashion or retail industry.
• Local candidates preferred.

Benefits

• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid holidays
• Paid time off
• Vision insurance