Veson Nautical - Boston, MA
posted about 1 month ago
Veson Nautical is seeking a Digital Marketing Manager to join our Growth Marketing team in Boston, MA. This role is pivotal in propelling maritime trade through innovative marketing strategies. As a growth-obsessed marketer, you will be responsible for executing and enhancing Veson's global growth marketing and digital strategy. You will create and maintain a comprehensive digital marketing program that includes strategy development, implementation, and success measurement. Collaborating with regional marketers, you will ensure that marketing efforts are effectively executed across various regions. In this position, you will work closely with the content and brand marketing teams to optimize the web experience on Veson.com and associated brands. Your goal will be to continuously improve organic traffic, conversion rates, and user engagement. You will own the strategy and execution of paid digital marketing programs, which encompass SEM, retargeting, display advertising, email nurturing, and paid social media campaigns. Collaboration with in-house content and creative teams, as well as external media partners, will be essential to create optimized content, landing pages, and advertisements that drive top performance. A key aspect of your role will be to establish an A/B testing program across all channels and develop marketing playbooks. You will be data-driven, continuously tracking campaign effectiveness and efficiency, and creating a feedback loop to drive performance learnings across the entire marketing funnel and buyers' journey. Your insights will guide shifts in program audiences, keyword mixes, channels, tactics, and media partners based on performance metrics. Additionally, maintaining an understanding of the global maritime ecosystem, account acquisition trends, and the competitive landscape will be crucial for success in this role.