Digital Marketing Manager

Massey Services - Orlando, FL

Full-time - Mid Level

Orlando, FL

1,001-5,000 employees

Administrative and Support Services

About the position

The Digital Marketing Manager at Massey Services is responsible for leading the company's digital marketing efforts, focusing on search marketing, website management, reputation management, and lead generation. This role aims to enhance the online presence of Massey Services and ensure effective communication that aligns with the company's culture and mission.

Responsibilities

• Lead search marketing efforts through SEO and SEM strategies.
• Oversee the Massey Services website and update content to maintain relevance.
• Manage all social media and online platforms to ensure a positive brand image.
• Develop lead-generating programs for new and existing customers through digital channels.
• Ensure all communications adhere to the highest standards of professionalism and accuracy.

Requirements

• Proven experience in digital marketing, specifically in SEO and SEM.
• Strong understanding of website management and content development.
• Experience in managing social media and online reputation.
• Ability to develop and analyze lead generation programs.
• Excellent communication and organizational skills.

Nice-to-haves

• Experience with digital brand marketing budgets and ROI analysis.
• Familiarity with email marketing strategies and tools.
• Knowledge of industry best practices and competitor analysis.

Benefits

• Competitive salary
• Health insurance
• 401k retirement plan
• Paid time off
• Professional development opportunities