Robert Half - Washington, DC
posted 2 months ago
Full-time - Mid Level
Washington, DC
Administrative and Support Services
About the position
The Digital Marketing Manager will play a crucial role in enhancing the company's digital presence and driving growth through effective e-commerce strategies and digital marketing initiatives. This position focuses on optimizing user experiences, increasing e-commerce sales, and managing various digital marketing campaigns. The role is a short-term contract opportunity based in Washington, DC.
Responsibilities
- Develop and implement strategies to enhance website performance, improve UX/UI, and increase conversion rates to boost e-commerce revenue.
- Direct digital marketing initiatives to drive website traffic, customer acquisition, and online sales.
- Create and execute demand generation campaigns to nurture prospects, drive leads, and support sales pipeline growth.
- Manage SEO strategies to improve organic search rankings and conduct SEM campaigns to drive targeted traffic and conversions.
- Utilize website data and user behavior insights to implement strategies that increase conversion rates.
- Collaborate with content teams to create engaging, SEO-optimized content that supports demand generation.
- Use tools such as Google Analytics and Adobe Analytics to track website performance, monitor KPIs, and generate actionable insights for continuous improvement.
- Manage digital marketing budgets to allocate resources to high-ROI campaigns, driving revenue growth.
- Collaborate with product, design, IT, and sales teams to align digital marketing initiatives with broader business goals.
- Oversee the operation and optimization of the e-commerce platform to ensure a seamless customer experience.
Requirements
- Proficiency in Bing and Google Ad for creating and managing advertisement campaigns
- Demonstrated skills in Content Management Systems (CMS) for website management
- Experience with Customer Relationship Management (CRM) software for maintaining customer relations and database
- Ability to leverage Facebook Insights for analyzing page performances and audience interactions
- Proven experience in creating brand awareness through various digital platforms
- Proficient in blogging to engage with the audience and build brand identity
- Familiarity with analytics tools to measure the performance of digital campaigns
- Experience in campaign planning and execution across various digital platforms.
Benefits
- Medical insurance
- Vision insurance
- Dental insurance
- Life insurance
- Disability insurance
- 401(k) plan
