Digital Marketing Manager

Westfield Specialty, Ltd. - New York, NY

Full-time - Mid Level

New York, NY

About the position

Westfield Specialty is seeking an experienced Digital Marketing Manager to join our growing team. This role is responsible for identifying new marketing opportunities and increasing brand awareness, managing all digital marketing and SEO-related activities, such as link building, content strategy, and keyword usage. The ideal candidate will effectively utilize digital assets, including the company website, social media, and email, to create digital marketing strategies that enhance conversion rates and ultimately improve the company's ROI. Innovative thinking, a focus on positive customer experience, and a proactive mindset are essential for this position.

Responsibilities

• Identify new marketing opportunities to enhance brand awareness.
• Manage all digital marketing and SEO-related activities, including link building and content strategy.
• Develop and implement digital marketing strategies using digital assets such as the company website, social media, and email.
• Analyze and optimize digital marketing campaigns to increase conversion rates and ROI.
• Collaborate with cross-functional teams to ensure alignment of marketing strategies with business goals.

Requirements

• Proven experience in digital marketing and SEO management.
• Strong understanding of digital marketing strategies and tools.
• Experience with content strategy and keyword usage.
• Ability to analyze data and optimize campaigns for better performance.
• Excellent communication and collaboration skills.

Nice-to-haves

• Experience in the insurance or specialty markets.
• Familiarity with marketing automation tools.
• Knowledge of analytics tools such as Google Analytics.

Benefits

• Health insurance coverage
• 401k retirement savings plan
• Paid time off and holidays
• Professional development opportunities