Digital Marketing Manager

Goodwill - Decatur, GA

Full-time

Decatur, GA

Social Assistance

About the position

The Digital Marketing Manager is responsible for developing, managing, and implementing digital marketing strategies to enhance customer relationships and engagement while promoting the agency's products and services. This role involves overseeing all digital channels, collaborating with team members, and ensuring that digital strategies align with the agency's overall goals.

Responsibilities

• Oversee management of all digital channels
• Partner with marketing team members and key stakeholders to ensure digital strategies align with agency goals
• Create, maintain, and implement digital content calendars; manage day-to-day messaging
• Tell the Goodwill story through videos, photography, and graphic design
• Collaborate with marketing team and agency partners to create relevant content
• Support website development and design, including content updates and performance metrics
• Manage social media brand profiles and presence
• Oversee and manage the influencer program; coordinate engagements and promotions
• Manage email program including strategy development and database management
• Manage and improve SEO and SEM performance; oversee partners
• Analyze agency's online reputation through management of listings and tools
• Manage partner relationships and track budgets
• Maintain marketing records, including consent and release forms
• Monitor and report on program performance analytics; create departmental dashboards
• Comply with all Goodwill policies and safety regulations
• Perform other duties as assigned

Requirements

• A Bachelor's Degree in journalism, public relations, marketing, or related field
• Three or more years of marketing experience
• Excellent written, oral, and interpersonal communication skills
• Experience in creating diverse and engaging content, including static images and video
• Creative thinking and problem-solving abilities
• Ability to stay up to date with industry trends and emerging technologies
• Must be able to function independently in a fast-paced work setting
• Functional knowledge of Microsoft Office including Word, Excel, and PowerPoint
• Certifications in digital marketing are a plus (e.g., Google Analytics, HubSpot)
• Maintain a good driving record, dependable transportation, and communication devices

Nice-to-haves

• Certifications in digital marketing (e.g., Google Analytics, HubSpot)