Digital Marketing Operations Specialist

$71,100 - $95,200/Yr

Disney - Glendale, CA

Full-time

Glendale, CA

Motion Picture and Sound Recording Industries

About the position

The YouTube Digital Marketing Operations Specialist will support the Disney Entertainment Digital Marketing YouTube Optimization Team, focusing on Brand, Studio, and Title Marketing. This role involves managing YouTube operations, optimizing content, and ensuring compliance with best practices while collaborating with various teams to enhance the overall digital marketing strategy.

Responsibilities

• Maintaining the backlog of legacy content and identifying areas of optimization as it relates to the go-forward strategy
• Execute geo-targeting as necessary and work with Brand Lead to understand market-driven needs for local content and xLOB requirements
• Provide meta data and relevant tags to YouTube content for optimization
• Manage the creation and maintenance of account's playlist(s) across the larger portfolio of YouTube channels in partnership with Digital Strategy and the Brand lead
• Review BU partners requests and provide strategic and thoughtful recommendations and guidance according to best practices and policies outlined by Brand Marketing
• Support platform rollouts, resolve bugs, and escalate outstanding platform issues
• Identify roadblocks to workflows and provide solutions for leadership to review
• Attend a regular cadence of YouTube trainings, ensuring up-to-date understanding of product features and best practices
• Participate in team meetings both internally and externally to identify areas of opportunity
• Conduct quarterly audits of channels, users, and access according to TWDC CyberSecurity best practices
• Share out channel performance at a regular cadence in partnership with Studio Analytics to help inform business decisions
• Publish content to designated YouTube Channels on behalf of the Brand, Studio and Title teams when necessary
• Provide BU partners with 'unlisted' asset IDs across the larger Digital Marketing COE portfolio.

Requirements

• 2+ years of experience in social/digital Marketing
• 2+ years of experience specifically in YouTube Operations or YouTube Content Programming
• Experience with management of YouTube Channels with large followings within a complex ecosystem structure
• Familiarity with AdSense, YouTube Policies, Block Categories, and Channel Designations
• Proficient in the use of Microsoft Office and Google Docs
• Highly proficient in Excel
• Previous experience with CRM tools - Salesforce, AirTable, Zendesk
• Strong understanding of relevant social media platforms like Facebook, X, Instagram, and TikTok
• Strong analytical and quantitative skills coupled with the ability to communicate and implement operational processes
• Ability to thrive in a rapidly-changing workplace and execute tasks independently with minimal supervision
• Possesses strong organizational and communication skills and a strong history of working with xLOB/partners across multiple teams and departments
• Ability to juggle and work on multiple projects successfully over a sustained period of time.

Nice-to-haves

• AA or BA in Digital Marketing, Marketing or business admin/relevant degree preferred
• Keynote experience preferred

Benefits

• A bonus and/or long-term incentive units may be provided as part of the compensation package
• Full range of medical, financial, and/or other benefits dependent on the level and position offered.