Digital Marketing Operations Specialist

$71,100 - $95,200/Yr

Disney - Glendale, CA

Full-time - Mid Level

Glendale, CA

Motion Picture and Sound Recording Industries

About the position

The Digital Marketing Operations Specialist at Disney will support the Digital Marketing YouTube Optimization Team, focusing on Brand, Studio, and Title Marketing. This role involves managing YouTube operations, optimizing content, and ensuring compliance with best practices. The specialist will collaborate with various teams to streamline processes and enhance efficiency in digital marketing efforts.

Responsibilities

• Maintaining the backlog of legacy content and identifying areas of optimization as it relates to the go-forward strategy
• Execute geo-targeting as necessary and work with Brand Lead to understand market-driven needs for local content and cross-line of business requirements
• Provide meta data and relevant tags to YouTube content for optimization
• Manage the creation and maintenance of account's playlist(s) across the larger portfolio of YouTube channels in partnership with Digital Strategy and the Brand lead
• Review business unit partners' requests and provide strategic recommendations according to best practices and policies outlined by Brand Marketing
• Support platform rollouts, resolve bugs, and escalate outstanding platform issues
• Identify roadblocks to workflows and provide solutions for leadership to review
• Attend regular YouTube trainings to ensure up-to-date understanding of product features and best practices
• Participate in team meetings to identify areas of opportunity
• Conduct quarterly audits of channels, users, and access according to TWDC CyberSecurity best practices
• Share channel performance data with Studio Analytics to inform business decisions
• Publish content to designated YouTube Channels on behalf of the Brand, Studio, and Title teams when necessary
• Provide business unit partners with 'unlisted' asset IDs across the larger Digital Marketing COE portfolio.

Requirements

• 2+ years of experience in social/digital marketing
• 2+ years of experience specifically in YouTube Operations or YouTube Content Programming
• Experience managing YouTube Channels with large followings within a complex ecosystem structure
• Familiarity with AdSense, YouTube Policies, Block Categories, and Channel Designations
• Proficient in Microsoft Office and Google Docs
• Highly proficient in Excel
• Previous experience with CRM tools such as Salesforce, AirTable, and Zendesk
• Strong understanding of relevant social media platforms including Facebook, X, Instagram, and TikTok
• Strong analytical and quantitative skills with the ability to communicate and implement operational processes
• Ability to thrive in a rapidly-changing workplace and execute tasks independently with minimal supervision
• Strong organizational and communication skills, with a history of working with cross-line of business partners across multiple teams and departments
• Ability to manage multiple projects successfully over a sustained period.

Nice-to-haves

• AA or BA in Digital Marketing, Marketing, or Business Administration/relevant degree preferred
• Keynote experience preferred

Benefits

• Medical benefits
• Financial benefits
• Bonus and/or long-term incentive units may be provided as part of the compensation package