Digital Marketing Privacy Specialist

Sentry Insurance - Stevens Point, WI

Full-time

Remote - Stevens Point, WI

Insurance Carriers and Related Activities

About the position

The Digital Marketing Privacy Specialist at Sentry Insurance plays a crucial role in ensuring the privacy and security of digital information related to digital marketing functions. This position is responsible for ensuring compliance with various privacy laws and regulations, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). The specialist will train departmental staff on privacy policies and data protections, conduct audits of digital marketing activities, and identify and mitigate risks associated with these activities. In this role, the specialist will continue to develop, mature, and manage Sentry's first-party data strategy as it relates to digital marketing activities, working under the oversight of the digital marketing director. Collaboration with privacy and legal teams is essential to create comprehensive digital privacy policies that align with legal requirements and industry best practices. The specialist will also conduct regular risk assessments for digital marketing activities in partnership with IT and privacy teams, developing strategies to mitigate identified risks. Education and training of key internal stakeholders about privacy policies and data protection responsibilities will be a significant part of the role, ensuring that all staff are aware of their responsibilities. The specialist will also partner with internal IT, IS, privacy, and legal teams to develop and maintain an incident response plan related to digital marketing activities. Additionally, the role involves assessing and managing the privacy and data protection practices of suppliers and third-party service providers. The Digital Marketing Privacy Specialist will work closely with IT development teams and marketing to ensure that new digital marketing assets and processes are designed with privacy in mind. Regular monitoring of the effectiveness of privacy practices related to marketing will be required, along with reporting on privacy matters to senior management. Other job-related duties may be assigned as needed.

Responsibilities

• Develop, mature, and manage Sentry's first-party data strategy related to digital marketing activities.
• Collaborate with privacy and legal teams to create comprehensive digital privacy policies.
• Ensure compliance with data protection laws including CCPA and CPRA.
• Conduct regular risk assessments for digital marketing activities in collaboration with IT and privacy teams.
• Educate internal stakeholders about privacy policies and data protection responsibilities through training sessions.
• Partner with IT, IS, privacy, and legal teams on incident response plan development.
• Assess and manage the privacy and data protection practices of suppliers and third-party service providers.
• Work with IT development teams and marketing to ensure new digital marketing assets are designed with privacy in mind.
• Monitor the effectiveness of privacy practices related to marketing and report to senior management.

Requirements

• Bachelor's Degree or equivalent work experience in Digital Marketing, Information Technology, Law, Cybersecurity or related field.
• Minimum 3 years of related work experience.
• Strong understanding of digital marketing and advertising practices.
• High ethical standards and integrity.
• Excellent analytical and problem-solving skills.
• Strong communication skills, both written and verbal.
• Detail-oriented with an ability to see the bigger picture.
• Proactive in identifying and resolving issues.

Nice-to-haves

• Certified Information Privacy Professional (CIPP) preferred.
• Certified Information Privacy Manager (CIPM) preferred.
• CISCO IP Telephony Design Spec preferred.

Benefits

• Flexible scheduled Hybrid work model (work from home on Mondays and Fridays).
• Meal Subsidy for associates who report to an office.
• 401(K) plan with a dollar for dollar match on the first eight percent, plus immediate vesting.
• Tuition Reimbursement program for continued education and career development.
• Generous Paid-Time Off plan and Volunteer-Time off.
• Group Medical, Dental, Vision, Life insurance, and Parental leave.
• Health and Wellness benefits to encourage a healthy lifestyle.
• Well-being and Employee Assistance programs.
• Sentry Foundation gift matching program to encourage charitable giving.