Digital Marketing Privacy Specialist

Sentry - Stevens Point, WI

Full-time - Mid Level

Remote - Stevens Point, WI

Insurance Carriers and Related Activities

About the position

The Digital Marketing Privacy Specialist at Sentry plays a crucial role in ensuring the privacy and security of digital information related to digital marketing functions. This position is responsible for ensuring compliance with privacy laws and regulations, which is essential for protecting both Sentry and its clients. The specialist will train departmental staff on privacy policies and data protection measures, and will conduct audits of digital marketing activities to identify and mitigate risks associated with data privacy and security. In this role, the specialist will continue the development, maturation, and management of Sentry's first-party data strategy as it relates to digital marketing activities, working under the oversight of the digital marketing director. Collaboration with privacy and legal teams is key to creating comprehensive digital privacy policies that align with legal requirements and industry best practices. The specialist will maintain up-to-date knowledge of data protection laws, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), ensuring that Sentry remains compliant with these regulations. Regular risk assessments for digital marketing activities will be conducted in collaboration with IT and privacy teams, and strategies will be developed to mitigate any identified risks. The specialist will also educate key internal stakeholders and staff about privacy policies and data protection responsibilities through training sessions and awareness programs. Additionally, the role involves partnering with internal IT, IS, privacy, and legal teams to develop and maintain an incident response plan related to digital marketing activities, as well as assessing and managing the privacy and data protection practices of suppliers and third-party service providers. The specialist will work closely with IT development teams and marketing to ensure that new digital marketing assets and processes are designed with privacy in mind. Monitoring the effectiveness of privacy practices related to marketing and reporting on privacy matters to senior management will also be part of the responsibilities. Other job-related duties may be assigned as needed.

Responsibilities

• Develop, mature, and manage Sentry's first-party data strategy related to digital marketing activities.
• Collaborate with privacy and legal teams to create comprehensive digital privacy policies.
• Maintain up-to-date knowledge and ensure compliance with data protection laws such as CCPA and CPRA.
• Conduct regular risk assessments for digital marketing activities in collaboration with IT and privacy teams.
• Educate internal stakeholders and staff about privacy policies and data protection responsibilities through training sessions.
• Partner with internal IT, IS, privacy, and legal teams to develop and maintain an incident response plan.
• Assess and manage the privacy and data protection practices of suppliers and third-party service providers.
• Work with IT development teams and marketing to ensure new digital marketing assets are designed with privacy in mind.
• Monitor the effectiveness of privacy practices related to marketing and report on privacy matters to senior management.

Requirements

• Bachelor's Degree or equivalent work experience in Digital Marketing, Information Technology, Law, Cybersecurity, or a related field.
• Minimum 3 years of related work experience.
• Certified Information Privacy Professional (preferred).
• Certified Information Privacy Manager (preferred).
• CISCO IP Telephony Design Spec (preferred).
• Strong understanding of digital marketing and advertising practices.
• High ethical standards and integrity.
• Excellent analytical and problem-solving skills.
• Strong communication skills, both written and verbal.
• Detail-oriented with an ability to see the bigger picture.
• Proactive in identifying and resolving issues.

Nice-to-haves

• Experience with data protection laws and regulations beyond CCPA and CPRA.
• Familiarity with digital marketing tools and platforms.
• Previous experience in a compliance or risk management role.

Benefits

• Hybrid work model with flexibility to work from home on Mondays and Fridays.
• Meal subsidy for associates who report to an office.
• 401(K) plan with a dollar-for-dollar match on the first eight percent, plus immediate vesting.
• Tuition reimbursement program for continued education and career development.
• Generous Paid-Time Off plan and Volunteer-Time off.
• Group Medical, Dental, Vision, Life insurance, and Health and Wellness benefits.
• Well-being and Employee Assistance programs.
• Sentry Foundation gift matching program to encourage charitable giving.