Digital Marketing Privacy Specialist

Sentry - Stevens Point, WI

Full-time - Mid Level

Remote - Stevens Point, WI

Insurance Carriers and Related Activities

About the position

The Digital Marketing Privacy Specialist at Sentry is responsible for ensuring the privacy and security of digital information related to digital marketing functions. This role involves compliance with privacy laws and regulations, training departmental staff on privacy policies, and conducting audits of digital marketing activities to identify and mitigate risks. The specialist will collaborate with various teams to develop and manage Sentry's first-party data strategy and ensure adherence to legal requirements and industry best practices.

Responsibilities

• Develop, mature, and manage Sentry's first-party data strategy related to digital marketing activities.
• Collaborate with privacy and legal teams to create comprehensive digital privacy policies.
• Maintain knowledge and ensure compliance with data protection laws such as CCPA and CPRA.
• Conduct regular risk assessments for digital marketing activities and develop strategies to mitigate identified risks.
• Educate internal stakeholders about privacy policies and data protection responsibilities through training sessions.
• Partner with IT, IS, privacy, and legal teams to develop and maintain an incident response plan for digital marketing activities.
• Assess and manage the privacy and data protection practices of suppliers and third-party service providers.
• Work with IT development teams and marketing to ensure new digital marketing assets are designed with privacy in mind.
• Monitor the effectiveness of privacy practices related to marketing and report on privacy matters to senior management.

Requirements

• Bachelor's Degree or equivalent work experience in Digital Marketing, Information Technology, Law, Cybersecurity, or a related field.
• Minimum 3 years of related work experience.
• Certified Information Privacy Professional (preferred), Certified Information Privacy Manager (preferred), CISCO IP Telephony Design Spec (preferred).
• Strong understanding of digital marketing and advertising practices.
• High ethical standards and integrity.
• Excellent analytical and problem-solving skills.
• Strong communication skills, both written and verbal.
• Detail-oriented with an ability to see the bigger picture.
• Proactive in identifying and resolving issues.

Nice-to-haves

• Experience with data protection laws and regulations.
• Familiarity with digital marketing tools and technologies.

Benefits

• Flexible hybrid work model with the option to work from home on Mondays and Fridays.
• Meal subsidy for associates who report to an office.
• 401(K) plan with a dollar-for-dollar match on the first eight percent, plus immediate vesting.
• Tuition reimbursement program for continued education and career development.
• Generous paid-time off plan and volunteer-time off.
• Group medical, dental, vision, and life insurance.
• Health and wellness benefits, including well-being and employee assistance programs.
• Sentry Foundation gift matching program to encourage charitable giving.