This job is closed
We regret to inform you that the job you were interested in has been closed. Although this specific position is no longer available, we encourage you to continue exploring other opportunities on our job board.
The U.S. Personal Bank delivers a wide array of banking, payments, lending and investment services to individual consumers and small businesses. To deliver on our brand promise, we must operate as a truly client-centric organization, driving a high tech, high touch experience for the full Citi relationship, particularly in the U.S. To do so, we have aligned our structure with our strategy to ensure we win in the U.S., our largest market, and drive greater client-centricity across product, segment, and geography. Marketing & Franchise Development team is focused on Digital Acquisitions and Digital Sales transformation while enabling next-gen existing customer evolution. This individual would manage our Digital Marketing Capabilities vertical. This role is an engine of growth, and this individual would manage Digital Marketing capabilities across Citi.com, Mobile App, Online Banking, reporting into SVP, Digital Marketing Capabilities and Innovation. VP, Digital Marketing Product role is responsible for (1) managing an ongoing Digital Sales transformation capabilities delivery roadmap (2) implementation of key strategic projects (3) supporting the development of a forward-looking capabilities vision, (4) Oversee the workstreams of these prioritized initiatives, provide strategic direction to said initiatives, and manage a cross functional task force across various organizations.