Digital Marketing & Product Manager

Caterpillar - Nashville, TN

Full-time - Senior

Nashville, TN

Machinery Manufacturing

About the position

The Digital Marketing & Product Manager at Caterpillar is responsible for leading a team that manages marketing technology and data tools to drive business growth. This role involves collaborating with internal teams and suppliers to develop and implement strategies that enhance digital marketing efforts, improve customer engagement, and achieve marketing objectives. The manager will also mentor team members, oversee budgets, and evaluate existing marketing technologies to recommend improvements.

Responsibilities

• Leads and manages marketing technology development and adoption strategies.
• Collaborates with internal teams and suppliers to achieve marketing objectives.
• Manages and mentors teams and associated budgets; designs enablement plans to enhance team capabilities.
• Participates in strategy development and implementation of marketing technology and data tools.
• Evaluates existing marketing technology and data tools capabilities; shares recommendations for improvement.
• Monitors marketing technology and data landscape to identify opportunities and challenges.
• Provides guidance to developers and users to maximize marketing performance.
• Plans, prioritizes, and manages marketing technology roadmaps, scope, resources, budget, and risks.
• Researches and recommends best practices for leveraging emerging marketing technology and data products.

Requirements

• Bachelor's degree in business or related field.
• Minimum of 10 years of experience in technology strategy, product management, or digital marketing.
• Strong leadership and communication skills.
• Experience in managing marketing technology and data tools.

Nice-to-haves

• Familiarity with Caterpillar digital commerce channels or similar brand models.
• Experience in UI/UX design.
• Willingness to learn dealer ERP systems.

Benefits

• Relocation assistance available.
• Hybrid work model with 3 days in office requirement.