Digital Marketing Program Manager - Surgical

$119,200 - $178,800/Yr

Medtronic - Lafayette, CO

Full-time - Mid Level

Lafayette, CO

Miscellaneous Manufacturing

About the position

The Digital Marketing Program Manager at Medtronic will lead the development and execution of digital marketing strategies specifically for the Surgical division. This role focuses on enhancing customer engagement and driving growth through innovative digital marketing practices. The successful candidate will act as a subject matter expert, collaborating across teams to optimize customer journeys and conversion strategies.

Responsibilities

• Provide subject matter expertise on digital marketing and data strategies to accelerate customer growth.
• Define, plan, and build digital advertising journeys to drive lead conversions for various audiences.
• Own channel reporting and present data in an actionable manner to communicate results and challenges.
• Analyze metrics and suggest solutions to increase conversion and awareness based on KPIs.
• Develop a strong understanding of customer attitudes and behaviors to inform marketing communications plans.
• Build detailed content journeys and trigger points for campaigns aligned with the customer journey map.
• Ensure compliance with internal standards and legal guidelines.

Requirements

• 5+ years of digital marketing experience with a Bachelor's degree, or 3+ years with a Master's degree.
• Proven experience in digital marketing, marketing strategies, email marketing, or marketing automation, preferably with Salesforce Marketing Cloud.
• Extensive digital marketing and communications experience in both agency and client settings.
• Bachelor's Degree in marketing, business, technology, or a related field.
• Experience with managing and editing photos and resources (e.g., Adobe).
• Understanding of analytics tools (e.g., Adobe, Google).

Nice-to-haves

• Experience with Salesforce Marketing Cloud.
• Familiarity with both agency and client-side marketing environments.

Benefits

• Competitive salary and flexible benefits package.
• Short-term incentive eligibility through the Medtronic Incentive Plan (MIP).
• Wide range of benefits and resources to support employees at every career and life stage.