Digital Marketing Program Specialist

$94,000 - $105,000/Yr

Enviri Industries Sdn Bhd - King of Prussia, PA

Full-time - Mid Level

King of Prussia, PA

About the position

The Digital Marketing Program Specialist at Clean Earth will play a crucial role in executing and optimizing digital marketing initiatives aimed at lead generation, customer loyalty, and brand awareness. This position involves managing email campaigns, analyzing performance metrics, and ensuring alignment with company messaging and branding. The ideal candidate will leverage their expertise in digital marketing to enhance campaign effectiveness and drive engagement.

Responsibilities

• Build, execute, scale and replicate targeted campaigns for direct response and brand awareness.
• Serve as the administrator of the digital marketing platform ensuring data integrity for accurate targeting and reporting.
• Build segmentation, scoring, attribution and operational elements of campaigns to guide lead nurturing campaigns.
• Create campaign lists utilizing data from various lead generation sources and customer databases.
• Develop campaign copy, assets, and templates in line with objectives and ensure alignment across digital marketing channels.
• Ensure campaign content aligns with company messaging and resonates with the target audience.
• Collaborate with sales teams to create attractive incentives and offers for customers.
• Conduct research on industry trends and customer preferences to inform campaign strategies.
• Optimize campaigns based on performance metrics and industry best practices.
• Monitor campaign performance using analytics tools and prepare reports on marketing campaigns' performance, including ROIs and KPIs.
• Provide insights and recommendations for future campaigns based on data analysis.
• Support search engine marketing (SEM) efforts to align with lead generation and brand awareness campaigns.
• Manage the Net Promoter Score Survey program, including custom survey builds and reporting.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in lead generation and marketing campaign management.
• Ability to independently optimize marketing channels to support lead generation programs.
• In-depth knowledge of digital marketing and proven success with email campaign building and management.
• Proven experience with Salesforce.com.
• Proven experience with marketing automation platforms such as Marketo or Pardot.
• Excellent project management skills with a proven ability to meet deadlines.
• Strong ability to analyze and understand data for optimization.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Disability insurance
• Paid time off
• Wellness benefits
• Employee discount program
• Tuition assistance
• 401k with company matching