Digital Marketing & Programs Manager

Do It Best Corp. - Fort Wayne, IN

Full-time - Mid Level

Fort Wayne, IN

Merchant Wholesalers, Durable Goods

About the position

The Digital Marketing & Programs Manager is responsible for developing, implementing, and managing marketing campaigns that enhance online presence, provide compelling programs, and engage with target audiences in alignment with the corporate marketing strategy. This role focuses on driving engagement, increasing brand awareness, and boosting omnichannel sales through effective marketing strategies.

Responsibilities

• Develop and execute member digital marketing campaigns across multiple channels, including social media, email marketing, SEO/SEM, and display advertising.
• Spearhead a new and innovative digital marketing roadmap for Do it Best, including loyalty and member marketing software.
• Develop, oversee, and execute a member digital marketing strategy across all digital channels.
• Partner with Ecommerce to monitor, track, and report on feedback and online reviews.
• Organize and participate in events to build community and boost brand awareness.
• Coordinate with Ecommerce and Communications teams to ensure consistency in brand voice and aesthetic.
• Liaise with Merchandising and Sales departments to stay updated on new products and strategies.
• Stay up-to-date with digital technology trends, attending relevant conferences and trade shows.
• Develop, implement, and manage marketing programs for retail customers/members.
• Collaborate with cross-functional leadership and teams to ensure alignment with the overall marketing strategy.
• Measure and report performance of all digital marketing campaigns against goals (ROI and KPIs).
• Identify trends and insights, optimizing spend and performance based on insights.
• Brainstorm new and creative growth strategies through digital marketing.
• Work with customer-facing managers to analyze customer shopping data and drive sales.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels.
• Analyze competition and stay current with running programs while evaluating new opportunities.
• Evaluate emerging technologies and provide thought leadership for adoption.
• Focus on enhancing the consumer loyalty program to extract meaningful data and insights.
• Monitor and manage department revenue and expense budgets and forecasts.
• Partner with learning and development teams to provide training and materials for members and employees.
• Manage relevant vendor relationships with responsibility for program contracts and billing.

Requirements

• Bachelor's degree in business, marketing, communications, or a related field.
• 3+ years of proven working experience in digital marketing.
• 5+ years of leadership experience required.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics).
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Demonstrated ability to manage multiple projects, programs, and initiatives to achieve goals.
• Demonstrated track record of program management and development.
• Knowledge of traditional and emerging marketing strategies, practices, methodologies, and technologies.

Nice-to-haves

• Agency experience is a plus.
• Experience with performance media strategies, creative executions, web and social content creation, and optimizing PPC digital marketing campaigns.

Benefits

• Dental insurance
• Health insurance
• Opportunities for advancement
• Paid time off
• Profit sharing
• Tuition reimbursement
• Vision insurance