Digital Marketing Search Strategist

$69,215 - $88,265/Yr

Shake Shack - New York, NY

Full-time - Mid Level

New York, NY

Food Services and Drinking Places

About the position

The Digital Marketing Search Strategist at Shake Shack will be a vital member of the Digital Marketing team, responsible for managing paid search and SEO efforts. This role focuses on developing and executing strategies to enhance search practices, optimize keywords, and drive revenue through collaboration with internal teams and external vendors. The position emphasizes innovation, analytics, and reporting to support the overall digital marketing growth strategy.

Responsibilities

• Develop and execute SEM and SEO strategies that drive business results.
• Optimize app store performance to increase app downloads by implementing ASO best practices.
• Lead weekly vendor calls to discuss performance and develop action plans based on learnings.
• Manage budgeting and sales forecasting for digital marketing initiatives.
• Build strong relationships with Product and IT teams, and external agency and vendors.
• Regularly monitor and analyze performance to make recommendations that meet goals and KPIs.
• Deliver weekly performance reports to key stakeholders.
• Build annual roadmaps, including a testing calendar, to support marketing priorities and drive innovation.

Requirements

• 1-3 years of hands-on SEM and/or SEO experience, specifically with Google.
• 1-3 years of relevant analytical experience.
• Understanding of Google SEM and SEO algorithms, rankings, and updates.
• Proficiency with Microsoft Excel specifically for data trend analysis.
• Experience conducting tests including incrementality, A/B, ad copy, landing page, etc.
• Excellent written and verbal communication skills with internal and external partners at all levels of an organization.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Detail-oriented and highly organized.

Nice-to-haves

• Google Adwords Search Certification
• Experience with Conductor, Search Ads 360, Kenshoo, or Marin.

Benefits

• Paid parental leave
• Disability insurance
• Health insurance
• Dental insurance
• Flexible spending account
• Paid time off
• Employee assistance program
• Vision insurance
• 401(k) matching
• Weekly Pay and Performance bonuses
• Shake Shack Meal Discounts
• Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
• Employer Paid Life and Disability Insurance
• 401k Plan with Company Match
• Paid Time Off
• Paid Parental Leave
• Access to Employee Assistance Program on Day 1
• Pre-Tax Commuter and Parking Benefits
• Flexible Spending and Dependent Care Accounts
• Development and Growth Opportunities