Digital Marketing Senior Manager

$115,000 - $213,000/Yr

Verizon Communications - New York, NY

Part-time - Mid Level

Remote - New York, NY

Telecommunications

About the position

As a Senior Manager for Digital Personalization & MarTech at Verizon, you will lead a team focused on enhancing mobile product roadmaps and delivering personalized marketing experiences at scale. This role emphasizes data-driven decision-making and the integration of next-gen technologies to create transformational experiences. You will develop an analytics framework for project measurement, identify feature gaps, and manage the onboarding of solutions from conception to full-scale deployment, ensuring alignment with stakeholder needs and operational capabilities.

Responsibilities

• Developing and managing the analytic framework for Site Personalization.
• Working with operations teams to identify capability needs based on gaps and pain points.
• Owning requirements and user stories for all enablement capabilities.
• Leading day-to-day tasks to ensure timely delivery of individual capabilities.
• Partnering with marketing ops sponsors for flawless execution of tests or experiences.
• Aligning strategies for short vs. long-term solutions across various platforms.
• Acting as the technical SME on MarTech platforms and capabilities.
• Designing solutions using a Customer-Centric Approach and Design-Thinking.
• Managing the best practices guide based on enablement capabilities and associated PoCs.
• Developing use cases for testing new technologies.

Requirements

• Six or more years of relevant experience in digital marketing or related fields.
• Knowledge of digital platforms and the overall digital ecosystem.
• Experience in framing an end-to-end implementation plan for complex data-driven consumer experiences.

Nice-to-haves

• Bachelor's, MBA, or Advanced degree in Digital Marketing & Marketing Technology.
• Agile Mindset and Product Owner certification.
• Lean Six Sigma Green or Black Belt certification.
• Experience in digital marketing and product management in a business, agency, or consulting organization.
• Strong data analytics and quantitative skills.
• Experience working with technical engineers to communicate technical challenges.

Benefits

• Health and wellness benefits
• Short term incentives
• 401(k) Savings Plan
• Stock incentive programs
• Paid time off
• Parental leave
• Adoption assistance
• Tuition assistance