Digital Marketing Senior Manager

Lenovo - Chicago, IL

Full-time - Senior

Chicago, IL

10,001+ employees

Computer and Electronic Product Manufacturing

About the position

The Digital Marketing Senior Manager at Lenovo is a pivotal role responsible for maintaining and enhancing the brand's online presence and driving sales through various marketing campaigns. This position focuses on managing paid media, customer relationship marketing (CRM), and eCommerce initiatives specifically for the Motorola brand in North America. The successful candidate will lead internal teams to strategize and execute digital media campaigns across multiple platforms, including paid search, paid social, and programmatic display and video. In this role, the manager will oversee the user experience and design of the Motorola website in the US and Canada, ensuring that sales-driving initiatives such as promotions, customer reviews, and affiliate programming are effectively implemented. The Digital Marketing Senior Manager will also be responsible for designing and building strategies for new product launches, ensuring that these initiatives are aligned with the overall marketing strategy and business goals. Collaboration with the analytics team is crucial, as the manager will need to measure and report on the performance of all digital marketing campaigns, optimizing spend and performance based on identified trends and insights. Budget management for eCommerce, paid media, and CRM will also be a key responsibility, along with working closely with internal teams to drive brand growth and sales on eCommerce platforms. The role requires evaluating emerging technologies and providing thought leadership for their adoption, as well as supporting carriers and retail partners with co-marketing campaign evaluations and recommendations. The ideal candidate will have a strong background in digital marketing, particularly in art direction and social media, and will work closely with marketing leadership to secure budgets and analyze results.

Responsibilities

• Lead in-house paid media team to plan, strategize and execute digital media campaigns across paid search, paid social, and programmatic display and video.
• Lead the Customer Relationship Marketing including managing customer database and deploying push and email communications.
• Oversee user experience and design for the Motorola website in the US and Canada as well as sales-driving initiatives for eCommerce including promotions, customer reviews, and affiliate programming.
• Design and build the strategy for New Product Launches in paid media, eCommerce, and CRM.
• Work with the analytics team to measure and report on the performance of all digital marketing campaigns, assessing goals through optimization and actions.
• Identify trends and insights, optimizing spend and performance based on these insights.
• Manage budget for eCommerce, paid media, and CRM.
• Collaborate with internal teams to deliver brand growth and sales at eCommerce sites.
• Work with the eCommerce sales team to drive the proper marketing support to achieve annual goals.
• Evaluate emerging technologies and provide thought leadership for adoption where appropriate.
• Support carriers and retail on different media opportunities, providing evaluation and recommendations on co-marketing campaigns.
• Develop the digital marketing plan for each year aligned to the overall marketing strategy and business.

Requirements

• A BS/MS degree in marketing or a related field.
• 8+ years' experience in digital marketing.
• People manager experience is required.

Nice-to-haves

• Background in digital marketing including eCommerce, CRM, and Paid Media.
• Strong grasp of current marketing tools and strategies.
• Ability to lead integrated digital marketing campaigns from concept to execution.
• Proficiency in SEO, Web, Mobile, Video, Google Analytics, Mobile and social analytics systems, Website analytics tools, Paid Social Digital Marketing.
• Ideally, the candidate has 5 years of digital marketing experience.
• Familiarity with Google Ads.
• Familiarity with DV360.
• Familiarity with Salesforce.
• Familiarity with social platforms.