Digital Marketing SEO Specialist

$70,000 - $90,000/Yr

Cybernet Manufacturing - Irvine, CA

Full-time - Mid Level

Onsite - Irvine, CA

Computer and Electronic Product Manufacturing

About the position

As a Digital Marketing SEO Specialist, you will be responsible for planning and executing a variety of digital marketing campaigns across multiple channels, including web, SEO/SEM, marketing databases, email, social media, and display advertising. Your role will involve measuring and reporting the performance of all digital marketing campaigns, assessing them against established goals such as ROI and KPIs. You will be tasked with identifying trends and insights to optimize spending and performance based on these insights. Additionally, you will brainstorm new and creative growth strategies to enhance the company's digital presence. You will also plan, execute, and measure experiments and conversion tests to improve user engagement and conversion rates. Collaboration with internal teams will be essential as you work to create landing pages and optimize the overall user experience. Utilizing your strong analytical skills, you will evaluate the end-to-end customer experience across various channels and customer touchpoints, instrumenting conversion points and optimizing user funnels accordingly. Your role will also involve collaborating with agencies and other vendor partners, evaluating emerging technologies, and providing thought leadership and perspective for their adoption where appropriate. Furthermore, you will design, build, and maintain the company's social media presence, ensuring that it aligns with the overall marketing strategy.

Responsibilities

• Plan and execute all web, SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies and provide thought leadership for adoption where appropriate.
• Design, build and maintain our social media presence.

Requirements

• Bachelor's degree (preferred).
• 3 years of experience in Digital Marketing (required).
• 3 years of experience in PPC Campaign Management (required).
• 3 years of experience in SEO (required).

Nice-to-haves

• Experience with marketing automation tools.
• Familiarity with Google Analytics and other analytics tools.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Tuition reimbursement
• Vision insurance