Digital Marketing & SEO Specialist

$50,000 - $52,000/Yr

Transform Charleston, LLC - Mount Pleasant, SC

Full-time - Entry Level

Mount Pleasant, SC

About the position

We are seeking a creative and results-driven Digital Marketing & SEO Specialist to join our dynamic team at Transform Charleston, LLC. The ideal candidate will possess a strong understanding of digital marketing strategies and tools, with a passion for driving online engagement and conversions. This role requires a blend of analytical skills and creative thinking to enhance our brand presence across various digital platforms.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive traffic.
• Manage social media accounts, creating engaging content that resonates with target audiences.
• Conduct linkbuilding initiatives to improve search engine rankings and enhance online visibility.
• Collaborate with content management systems to ensure timely updates and accurate representation of our brand.
• Optimize website content for conversion through effective SEO practices and user experience enhancements.
• Stay updated on industry trends, emerging technologies, and best practices in digital marketing.

Requirements

• 1 year of experience in SEO
• 1 year of experience with SEO tools
• Familiarity with search engines and their algorithms
• Expertise in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar
• Knowledge of website CMS platforms (e.g., WordPress, Shopify, etc.)
• Familiarity with HTML, CSS, and website coding basics for technical SEO
• Understanding of technical SEO aspects like site structure, URL structure, XML sitemaps, robots.txt, redirects, and canonical tags.

Benefits

• Professional development assistance