Digital Marketing & Social Media Coordinator

$24,960 - $24,960/Yr

University of South Carolina

Part-time - Intern

Educational Services

About the position

The CarolinaCard Office is looking for a student employee to serve as a Digital Marketing & Social Media Coordinator for the 2024-25 academic year. This role involves supporting the marketing team with various initiatives, particularly in developing and implementing social media strategies to enhance engagement and brand visibility.

Responsibilities

• Developing and implementing comprehensive social media strategies across various platforms.
• Analyzing social media trends and data to provide actionable insights and recommendations.
• Collaborating with the marketing team to align social media strategies with overall campaign goals.
• Managing and growing social media accounts, ensuring high engagement and follower growth.
• Monitoring and reporting social media campaign's performance and making data-driven adjustments as needed.
• Staying abreast of audience or consumer behavior and what draws the right attention.
• Developing and executing brand strategy and messaging.
• Developing strategies that lead to metric-based growth of impressions, engagement, shares, follower growth, watch time and more.
• Monitoring the internet for cultural moments, relevant news and contemporary topics.
• Taking a firm lead on ideation, strategic and tactical brainstorming, and the workflow of content production with support from the marketing team.
• Ideating for a versatile mix of content formats, including short-term video, graphics, GIFs and more.
• Organizing content posts on calendars.
• Writing caption copy that captivates people and entices them to engage.

Requirements

• Have a fundamental understanding of marketing and how social media platforms (i.e. Instagram, Facebook, etc.) are constructed.
• Have strong verbal and written communication skills.
• Have excellent organizational skills.
• Be detail-oriented.
• Pursuing a degree (major or minor) in Marketing, Mass Communications or a related field.

Benefits

• Flexible work schedule to meet the needs of the department.