Digital Marketing & Social Media Manager

$40,000 - $50,000/Yr

Love Hygiene LTD - Altamonte Springs, FL

Full-time - Mid Level

Remote - Altamonte Springs, FL

About the position

Love Hygiene is seeking an experienced and creative Digital Marketing & Social Media Manager to join our team. This full-time, hybrid position involves leading the strategic management of our social media presence and website. The ideal candidate will drive brand growth through innovative social media strategies, effective website management, and targeted digital marketing campaigns. This role requires a strategic thinker with a robust understanding of digital marketing technologies and a flair for content creation and performance analysis. In this position, you will be responsible for developing and implementing comprehensive social media strategies to increase brand awareness, engagement, and follower growth on platforms including Facebook, LinkedIn, Instagram, Twitter, and TikTok. You will manage social media accounts, including content creation, posting schedules, and community engagement. Additionally, you will oversee the execution of paid social media campaigns, ensuring alignment with marketing objectives while monitoring social media trends, competitor activity, and industry developments. You will also maintain and update Love Hygiene's website, ensuring content is current, accurate, and aligns with marketing goals. This includes leading the development of new web pages and enhancements to improve user experience, troubleshooting website issues, and implementing SEO strategies to improve search rankings and drive web traffic. Your role will involve tracking and analyzing social media performance metrics and website analytics to optimize strategies for improved ROI. Collaboration is key in this role, as you will coordinate with the Creative and Marketing Directors to ensure alignment with brand strategy and marketing objectives. You will manage project timelines and ensure updates are executed on schedule and within budget, participating in regular strategy meetings to align digital efforts with business goals. Occasionally, you may need to travel for content gathering at events, trade shows, and other promotional activities.

Responsibilities

• Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and follower growth.
• Manage social media accounts, including content creation, posting schedules, and community engagement.
• Oversee the execution of paid social media campaigns, ensuring alignment with marketing objectives.
• Monitor social media trends, competitor activity, and industry developments.
• Collaborate with the marketing team to integrate social media efforts with broader marketing campaigns.
• Maintain and update Love Hygiene's website, ensuring content is current, accurate, and aligns with marketing goals.
• Lead the development of new web pages and enhancements to improve user experience.
• Troubleshoot website issues and collaborate with external developers or IT teams as needed.
• Implement SEO strategies to improve search rankings and drive web traffic.
• Monitor website performance metrics and provide actionable insights for optimization.
• Lead retargeting efforts and design automated lead generation campaigns, including email marketing workflows and CRM integration.
• Collaborate with IT and vendors to implement new integrations that enhance marketing capabilities.
• Stay current with digital marketing tools, trends, and best practices.
• Optimize digital marketing campaigns to achieve specific business goals.
• Develop and curate engaging content (text, images, video) for social media platforms.
• Track and analyze social media performance metrics and website analytics to optimize strategies for improved ROI.
• Coordinate with the Creative and Marketing Directors to ensure alignment with brand strategy and marketing objectives.
• Manage project timelines and ensure updates are executed on schedule and within budget.
• Participate in regular strategy meetings to align digital efforts with business goals.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• 3+ years of experience in digital marketing, social media management, or website administration with a focus on strategic execution.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, HubSpot) and content management systems (e.g., WordPress, Shopify).
• Strong understanding of SEO principles and tools (e.g., Google Search Console, SEMrush).
• Experience with Google Analytics, CRM platforms, and integration tools (e.g., Zapier).
• Excellent organizational, time-management, and project management skills.
• Strong analytical skills to interpret data and optimize campaigns.
• Creative thinking with an eye for detail and innovation.
• Strong communication skills and ability to work collaboratively with cross-functional teams.

Nice-to-haves

• Experience with graphic design tools (e.g., Adobe Creative Suite, Canva).
• Knowledge of social media trends and emerging platforms.
• Experience in a similar industry or with a similar target audience.

Benefits

• Flexible schedule
• Paid time off