Digital Marketing / Social Media Specialist

M Group Strategic Communications - New York, NY

Full-time - Mid Level

New York, NY

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Specialist at M Group Strategic Communications is a senior-level role focused on leading digital marketing efforts for the firm and its high-profile clients in the technology sector. This position requires a strategic thinker with a passion for data-driven decision-making, responsible for developing, implementing, and optimizing digital marketing strategies that align with business goals.

Responsibilities

• Create and execute comprehensive digital marketing strategies across multiple channels, including social media, content marketing, and SEO.
• Plan, implement, and manage digital marketing campaigns from conception to execution, ensuring alignment with brand guidelines and objectives.
• Oversee social media strategy and execution, including content planning, community engagement, and performance tracking.
• Collaborate with content creators to develop engaging and high-quality content that resonates with target audiences and supports overall marketing initiatives.
• Optimize website content and structure for search engines and manage paid search campaigns to increase visibility and drive traffic.
• Monitor and analyze campaign performance using analytics tools, generating reports and insights to drive continuous improvement.
• Stay updated on digital marketing trends, tools, and best practices to inform strategy and keep the company competitive.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3-5 years of experience in digital marketing, directly executing on social media and other digital campaigns.
• Strong understanding of social media, content marketing, and SEO.
• Proficiency in analytics tools (e.g., Google Analytics, SEMrush, HubSpot) and marketing automation platforms.
• Excellent communication, leadership, and project management skills.
• Ability to analyze data and derive actionable insights.
• Familiarity with HTML/CSS and web design principles is a plus.

Nice-to-haves

• Enthusiastic, efficient, and self-regulating personality.
• A-type personality.

Benefits

• Healthcare
• 401K
• Unlimited PTO
• Yearly bonus consideration
• More benefits as specified.