Digital Marketing & Social Media Specialist

$60,000 - $70,000/Yr

American Humane Association - Washington, DC

Full-time - Mid Level

Hybrid - Washington, DC

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

American Humane is seeking a dynamic and experienced Digital Marketing & Social Media Specialist to join our growing team. This position is hybrid, based out of our Washington, DC headquarters, and reports directly to the Chief Marketing Officer. The ideal candidate will have over four years of experience with a strong focus on full social media management and website maintenance. This role requires a strategic thinker who can manage social media calendars, create and analyze content, and collaborate with various departments to ensure the organization's brand and messaging are effectively represented across our social channels. For more than 100 years, American Humane has been at the forefront of promoting the welfare and safety of animals and strengthening the bond between animals and people. We are first to serve wherever animals are in need of rescue, shelter, protection, or security. Through our innovative leadership initiatives—from our “No Animals Were Harmed®” program in Hollywood to broad-based farm and conservation animal welfare certifications, to rapid response rescue and care across the country—American Humane sets the gold standard as the most visionary and effective animal welfare organization in the nation. In this role, the Digital Marketing & Social Media Specialist will be responsible for developing and implementing a comprehensive social media strategy that aligns with the organization's goals. This includes managing and maintaining all social media platforms, creating and curating engaging content, monitoring social media channels for industry trends, and analyzing performance metrics to provide insights and recommendations for improvement. Additionally, the specialist will assist in the maintenance and optimization of the organization's multiple websites, ensuring functionality and performance, while leveraging SEO best practices to improve visibility and traffic. The role also involves utilizing analytics tools to track key performance metrics across digital channels and collaborating with internal teams to align digital marketing efforts with overall organizational objectives.

Responsibilities

• Develop and implement a comprehensive social media strategy that aligns with the organization's goals.
• Manage and maintain all social media platforms including content creation, scheduling, and engagement.
• Create and curate engaging and brand-aligned content, including graphics, videos, and articles.
• Monitor social media channels for industry trends and audience engagement, adjusting strategies as needed.
• Analyze and report on social media performance metrics, providing insights and recommendations for improvement.
• Assist in the maintenance and optimization of the organization's multiple websites, ensuring functionality and performance.
• Regularly update website content to reflect current campaigns, events, and organizational news.
• Leverage SEO best practices to improve website visibility and traffic.
• Analyze website performance using tools like Google Analytics and provide regular reports to stakeholders.
• Utilize analytics tools to track key performance metrics across digital channels.
• Monitor campaign performance and generate insights for continuous optimization.
• Prepare and present detailed performance reports to the marketing team and stakeholders.
• Collaborate with internal teams including business development, fundraising, events and marketing to align digital marketing efforts with overall organizational objectives.
• Build and maintain relationships with external partners and agencies as needed.

Requirements

• Bachelor's Degree in Marketing, Communications, Business, or a related field or equivalent work experience.
• 4+ years of experience in digital marketing with a focus on social media and website management.
• Proven track record of developing and implementing successful digital marketing strategies.
• Experience in managing social media platforms and web content management systems (CMS).
• Strong analytical skills with the ability to gather, interpret, and utilize data to drive decisions.
• Proficiency in digital marketing tools such as Google Analytics, Hootsuite, or similar platforms.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong organizational and project management skills.
• Ability to use sound judgement and discretion when handling sensitive information.
• Creative mindset with an eye for design and content creation.
• Experience with non-profit marketing and websites preferred.
• Familiarity with SEO best practices and tools preferred.
• Proficiency in design tools such as Adobe Creative Suite or Canva preferred.

Nice-to-haves

• Experience with non-profit marketing and websites preferred.
• Familiarity with SEO best practices and tools preferred.
• Proficiency in design tools such as Adobe Creative Suite or Canva preferred.

Benefits

• Hybrid work environment with flexibility in telework schedule.
• Opportunity to work in a mission-driven organization focused on animal welfare.